WPLG is a television station in Miami, Florida, United States, affiliated with ABC.
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WPLG is a television station in Miami, Florida, United States, affiliated with ABC.
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WPLG has been owned by Berkshire Hathaway since 2014, when Post-Newsweek divested it, but continues to maintain infrastructure and logistical ties to its previous ownership.
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WPLG adopted its current "10" logo, which features four stripes of differing colors within the "0" that represent a sunset, in 1982.
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Possibly because of this consistency, WPLG remains one of the highest-rated stations in South Florida.
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In 2004, WPLG began branding itself as "Local 10" under the branding standardization adopted by Post-Newsweek for its stations.
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From April 2007 to May 2009, WPLG was South Florida's most-watched English-language television station according to Nielsen; this can partially be attributed to its availability on Comcast's West Palm Beach system, which in turn had a potentially negative effect on the ratings for that market's ABC affiliate, WPBF.
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The purchase would have created a duopoly between WTVJ and WPLG—duopolies involving two "Big Three" stations ordinarily would be prohibited under the FCC's media ownership rules, which do not allow duopolies involving two of a market's four highest-rated stations in terms of audience share; however during the May 2008 Nielsen ratings period, WPLG ranked in first place and WTVJ ranked sixth in total-day viewership, allowing the possibility of a purchase.
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Berkshire Hathaway and its chairman, Warren Buffett, had been longtime stockholders in Graham Holdings; the sale of WPLG included a large majority of Berkshire Hathaway's shares in Graham Holdings.
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WPLG carries the entire ABC programming schedule, including the ABC station-exclusive Saturday morning syndicated block Weekend Adventure.
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In 2004, WPLG announced it had won a bidding war to air Dr Phil and Judge Judy starting in 2006.
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In 1979, WPLG deployed the first helicopter in the Miami market used for newsgathering, known as "Sky 10".
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Since 1993, WPLG has used several versions of Gari Media Group's "The One and Only" news music package, which took its name from a longtime slogan originally used by the station from 1979 to 1999 and was revived in 2014.
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WPLG is one of four Miami-based TV stations that are viewed via cable in The Bahamas.
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