12 Facts About WPP Group

1.

WPP Group has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.

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2.

On 25 November 2004 WPP Group closed the Burntwood factory, and stopped manufacturing Picquotware; all assets were sold on 14 December 2004.

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3.

WPP Group's acquisitions continued into the 1990s, when WPP Group bought firms in the healthcare advertising, digital-marketing, online shopping, digital media, data management, retail and corporate consultancy, and sports-marketing industries.

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4.

In October 2008, WPP Group acquired market research firm Taylor Nelson Sofres for £1.

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5.

In June 2012, WPP Group agreed to acquire the digital advertising agency AKQA for US$540 million.

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6.

In November 2015, WPP Group agreed to acquire a majority stake in Essence, a global digital agency.

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7.

In November 2016, WPP Group announced it will be acquiring PEP, LLC, a project management and procurement company that oversees shopper marketing promotions for clients, in the US.

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8.

At the time, many WPP Group agencies operated mostly independently and competed for accounts.

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9.

WPP Group instituted a plan to reposition WPP as a "creative transformation company" and make its offer simpler.

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10.

In July 2022, WPP Group acquired Corebiz, a Latin American ecommerce agency, for an undisclosed amount.

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11.

WPP Group is a large holding company involved in communications, advertising, public relations, and other businesses.

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12.

WPP Group-owned brand consultancies include Superunion and Landor.

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