WUAB is a television station licensed to Lorain, Ohio, United States, serving the Cleveland area as an affiliate of The CW.
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WUAB is a television station licensed to Lorain, Ohio, United States, serving the Cleveland area as an affiliate of The CW.
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Station first signed on the air on September 15,1968; WUAB was originally owned by United Artists Broadcasting .
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WUAB was the second commercial UHF station in the area; the now-defunct WKBF-TV had beaten it to the air by eight months.
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Originally, WUAB's schedule consisted of cartoons, syndicated off-network sitcoms, movies, and religious programs.
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On September 7,1970, WUAB opened a new studio facility on Day Drive in Parma.
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WUAB drew a lot of its early programming from its parent company, including pre-1950 Warner Bros.
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WUAB therefore acquired the programming rights to most of WKBF's stronger shows.
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WUAB remained the Cleveland market's leading independent station into the 1980s.
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WOIO and WUAB went head to head to achieve status as the strongest independent in Northeast Ohio, with WCLQ lagging behind; all three gained a competitor when the Winston Broadcasting Network signed on WBNX-TV as Cleveland's fourth independent station on December 1,1985.
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WUAB changed its branding to "Hometeam 43" in September 1999, as part of a unified rebranding with WOIO to promote their local news and sports coverage.
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On July 14,2006, WUAB began branding as "My 43, WUAB" in station promotions and legal identifications, and introduced a new on-air logo in anticipation of the launch of MyNetworkTV.
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On January 29,2019, WUAB dropped MyNetworkTV, with the service moving to sister station WOIO's second digital subchannel, airing late nights on MeTV.
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In 2005, WUAB began carrying The Tube Music Network on digital subchannel 43.
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In late 2019, WUAB-DT3 was reactivated, briefly airing Bounce TV, and then becoming home to Circle on January 13,2020.
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WUAB has been the longtime "free TV" home of the Cleveland Cavaliers, which first aired on the station from October 1980 to April 1988, and again since October 1994.
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WUAB previously carried ESPN Plus coverage of Ohio State Buckeyes football and basketball, and in 2010, SEC football and basketball games via ESPN's SEC Network.
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WUAB began broadcasting in the 720p high definition format after the station switched its affiliation from UPN to MyNetworkTV in September 2006.
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WUAB shut down its analog signal, over UHF channel 43, on June 12,2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate.
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WUAB sold its channel spectrum in the FCC reverse auction that ended in March 2017 for spectrum reallocation.
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