16 Facts About WWL-TV

1.

WWL-TV is a television station in New Orleans, Louisiana, United States, affiliated with CBS.

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2.

WWL-TV formerly served as the CBS affiliate of record for the Gulf Coast region of Mississippi, until ABC affiliate WLOX in Biloxi launched a CBS-affiliated digital subchannel in 2012.

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3.

WWL-TV has been an affiliate of the CBS television network since its inception, as WWL radio had been an affiliate of the CBS Radio Network since 1935.

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4.

In 1990, WWL-TV began running one of the most successful station image campaigns in the United States with the debut of its "Spirit of Louisiana" promotions.

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5.

WWL-TV had aired most of the Saints' games since the team's inception in 1966, when CBS was the broadcast rightsholder for the pre-merger NFL, and continued upon the merger of the American Football League and the National Football League in 1970 with CBS becoming the NFC rightsholder.

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6.

Today, WWL-TV only carries select games televised by CBS, primarily those in which the Saints play host to an AFC opponent at the Caesars Superdome although NFL cross-flexing procedures established in 2014 now allow for road games or NFC home games to be carried by CBS.

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7.

Two days prior to Hurricane Katrina's landfall, WWL-TV began 24-hour continuous coverage of the storm on August 27,2005 from its Rampart Street facility.

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8.

WWL-TV celebrated its 50th anniversary of broadcasting on September 7,2007; it observed its 55th anniversary half a decade later, in 2012; its 60th in 2017, and its 65th in 2022.

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9.

WWL-TV's coverage carried on the second digital subchannels of fellow Belo sister stations WFAA-TV in Dallas and KHOU-TV in Houston for the convenience of evacuees who relocated to Texas to avoid the storm.

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10.

WWL-TV carries the majority of the CBS network schedule, although the station splits the CBS Dream Team block over two days.

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11.

WWL-TV has been the top-rated station among the New Orleans market's local newscasts for nearly 30 years, according to Nielsen Media Research.

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12.

In March 2006, WWL-TV began producing a half-hour newscast called I-News, featuring more in-depth reporting on topics important to viewers.

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13.

Since the anchor changes, WWL-TV has lost its significant ratings lead over WDSU, WVUE and WGNO, according to Nielsen Media reports, but its newscasts remain the highest-rated among the New Orleans market's news-producing stations.

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14.

WWL-TV had once doubled the ratings of each of its competitors in every time period, but its lead gradually declined, reaching as close a margin as one household rating point ahead of second place WDSU during the July 2011 sweeps period.

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15.

On October 25,2012, WWL-TV introduced a new state-of-the-art news set designed by FX Group that includes the station's first full-size weather center to be integrated with the main set.

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16.

WWL-TV shut down its analog signal, over VHF channel 4, on June 12,2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate.

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