WWL-TV is a television station in New Orleans, Louisiana, United States, affiliated with CBS.
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WWL-TV is a television station in New Orleans, Louisiana, United States, affiliated with CBS.
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WWL-TV formerly served as the CBS affiliate of record for the Gulf Coast region of Mississippi, until ABC affiliate WLOX in Biloxi launched a CBS-affiliated digital subchannel in 2012.
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WWL-TV has been an affiliate of the CBS television network since its inception, as WWL radio had been an affiliate of the CBS Radio Network since 1935.
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In 1990, WWL-TV began running one of the most successful station image campaigns in the United States with the debut of its "Spirit of Louisiana" promotions.
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WWL-TV had aired most of the Saints' games since the team's inception in 1966, when CBS was the broadcast rightsholder for the pre-merger NFL, and continued upon the merger of the American Football League and the National Football League in 1970 with CBS becoming the NFC rightsholder.
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Today, WWL-TV only carries select games televised by CBS, primarily those in which the Saints play host to an AFC opponent at the Caesars Superdome although NFL cross-flexing procedures established in 2014 now allow for road games or NFC home games to be carried by CBS.
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Two days prior to Hurricane Katrina's landfall, WWL-TV began 24-hour continuous coverage of the storm on August 27,2005 from its Rampart Street facility.
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WWL-TV celebrated its 50th anniversary of broadcasting on September 7,2007; it observed its 55th anniversary half a decade later, in 2012; its 60th in 2017, and its 65th in 2022.
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WWL-TV has been the top-rated station among the New Orleans market's local newscasts for nearly 30 years, according to Nielsen Media Research.
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In March 2006, WWL-TV began producing a half-hour newscast called I-News, featuring more in-depth reporting on topics important to viewers.
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Since the anchor changes, WWL-TV has lost its significant ratings lead over WDSU, WVUE and WGNO, according to Nielsen Media reports, but its newscasts remain the highest-rated among the New Orleans market's news-producing stations.
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WWL-TV had once doubled the ratings of each of its competitors in every time period, but its lead gradually declined, reaching as close a margin as one household rating point ahead of second place WDSU during the July 2011 sweeps period.
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On October 25,2012, WWL-TV introduced a new state-of-the-art news set designed by FX Group that includes the station's first full-size weather center to be integrated with the main set.
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WWL-TV shut down its analog signal, over VHF channel 4, on June 12,2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate.
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