15 Facts About Yashili

Yashili has a Hong Kong-listed entity Yashili International Holdings Limited.

Yashili has production facilities in Heilongjiang, Shanxi, and Zhengzhou and in January 2013 announced that it would set up a production facility in New Zealand.

Yashili produces a range of foodstuffs including infant formula, infant rice cereal, milk powder, soybean milk powder, juice powder, cornmeal flakes, oatmeal, preserved fruits, nutritional supplements and health foods, totaling more than 300 product items, which are sold throughout China and in overseas markets.

Yashili sells nutritional products, namely soymilk powder and pediatric rice flour under the Yashily brand, cereal under Zhengwei brand as well as milk powder for adults and teenagers under Youyi brand.

Yashili sells other types of nutritional food products, namely milk powder for adults and teenagers under the Youyi brand, soymilk powder, rice flour and cereal under the Yashily brand and breakfast cereals under the Zhengwei brand.

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In November 2010 Yashili listed a minority stake on the Hong Kong stock exchange under the name Yashili International Holdings Ltd.

Yashili captured contaminated or suspect product from distributors and filmed it being burned.

Yashili International said the melamine incident had caused it a total loss of 787 million yuan in 2008, which were mainly attributable to the costs and expenses relating to product recalls and decreased sales in the second half of 2008.

Yashili said in a separate statement that it appointed safety experts to help improve consumer confidence in its products.

Yashili agreed to a 3 million yuan deal, but secretly recorded the conversation and reported Guo Li to the police for blackmailing.

Yashili sell its products via a comprehensive national sales and distribution network, which covers all regions within mainland China.

Yashili sells its products to 15,000 maternal and child stores, which it claims had pushed up market share in this channel, bringing new growth points for the Group's performance.

Early in 2012, Yashili began a marketing campaign promoting the company's infant formula's New Zealand milk powder content by adding the slogan "Pure New Zealand, Cherish Yashili" to its product range.

Since August 2010, Yashili has sourced all its milk for its infant formula products from New Zealand.

Yashili is one of the largest local Chinese manufacturers of infant formula which includes Yili and Beingmate.