43 Facts About Zynga Inc

Zynga Inc primarily focuses on mobile and social networking platforms.

Zynga Inc launched its best-known game, FarmVille, on Facebook in June 2009, reaching ten million daily active users within six weeks.

Zynga Inc became the Facebook app developer with the most monthly active users in April 2009, with 40 million people playing their games that month.

In June 2009, Zynga Inc acquired MyMiniLife which built and launched FarmVille on Facebook.

Zynga Inc announced the Zynga Inc API, intended to help developers build social games.

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Zynga Inc announced that three new partners were developing games for Zynga.

Zynga Inc unveiled the Zynga Partners for Mobile program to help increase Zynga's presence on mobile devices.

In July 2013, Zynga Inc hired Microsoft's Interactive Entertainment President Don Mattrick as its new CEO.

In July 2014, Zynga Inc signed a lease for office space in Maitland, Florida.

In March 2010 Zynga Inc started selling pre-paid cards in the US for virtual currency.

In March, 2012, Zynga launched a separate social gaming platform, which included publishing other developers to the Zynga.

In June 2012, Zynga Inc started running Facebook advertisements and sponsored stories on its website.

In September 2010, Gawker reported that Zynga Inc had set up a "Platinum Purchase Program, " a private club for their top spenders, allowing members to purchase virtual currency at favorable rates.

Ray Valdes questioned the long-term prospects for Zynga Inc, saying that it would be difficult for the company to make new titles to replace old ones whose novelty is fading.

Tom Bollich, a former Zynga Inc investor, said that it is impossible to make a cheap viral game, and that retaining customers is difficult.

In early November 2009, it was estimated that about one-third of Zynga Inc's revenue came from companies that provide legitimate commercial offers, such as trading Netflix memberships and marketing surveys for in-game cash.

In 2011, Zynga Inc started to move employees to new headquarters, located in San Francisco's South of Market district.

Zynga Inc's headquarters, nicknamed "The Dog House", features a coffee shop, gaming arcade, gym, basketball court, and wellness center.

Zynga Inc operates as a meritocracy in which employees are encouraged to be and are compensated for being great entrepreneurs.

Zynga Inc expects workers to fix what they are unhappy with, thus making the workplace better for everyone.

Zynga Inc meets with new hires about every two weeks and speaks with them for about 90 minutes, in an open question and answer format.

Zynga Inc discusses the company's values, and he encourages the new employees to challenge those values.

Women at Zynga Inc, launched in 2011, is an employee-led resource group that focuses on empowering women to succeed and become leaders in their careers and communities especially within the tech space.

Zynga Inc has a "family first" atmosphere and is "kid-friendly" for child visitors.

Zynga Inc has seasonal events, such as a Halloween party to which employees bring their children.

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Zynga Inc offers free, on-site, gym and fitness classes, free breakfast and lunch each day, a shuttle service to the Bay Area Rapid Transit and CalTrain in San Francisco.

Zynga Inc has "relaxation lounges" and arcade and console games, dry cleaning services on-site, and indoor bicycle parking.

In November 2011, The New York Times reported that Zynga Inc "operates like a federation of city-states" with each of its games, such as FarmVille and CityVille, run by autonomous teams.

Two former senior Zynga Inc employees, quoted anonymously by the Times, speculated that Zynga Inc's corporate culture caused the company to lose a bid to acquire mobile game company PopCap and nearly derailed its acquisition of MyMiniLife, which later developed the technology that is the basis for FarmVille.

At least one Zynga Inc employee said he planned to cash out and leave Zynga Inc after the IPO.

In 2017, Zynga donated a large sum to the University of Southern California to support the study of social mobile games, inclusive game production, and advancing diversity in the industry.

At one point during 2011, Zynga Inc made up 19 percent of Facebook's revenue, partly because of the special mutually beneficial relationship between the two companies.

In May 2017, Zynga Inc launched Words with Friends on Facebook's newly-launched platform Instant Games, on Facebook's Messenger instant messaging app.

In 2022, Zynga Inc relocated its headquarters to San Mateo, California.

Many of Zynga Inc's games involve players posting messages to non-players, often for in-game benefits.

Zynga Inc has been accused several times of copying game concepts of popular games by competing developers.

Zynga Inc subsequently renamed and changed the thumbnail images of all cars that were branded Nissan and Infiniti to "Sindats" and "Fujis" with the thumbnails changed.

In September 2009, Zynga initiated trade secrets lawsuits against Playdom and 22 other rivals, including Green Patch which Playdom acquired in November 2009.

In October 2010, Zynga Inc was criticized on Hacker News and other social media sites for having filed a patent application relating to the ability to purchase virtual currency for cash on gambling and other gaming sites.

In January 2011, Techdirt reported that Zynga Inc sent a cease and desist letter to Blingville alleging trademark infringement for its use of the letters "ville" in the name of a proposed Facebook game.

In November 2011, Inside Mobile Apps wrote that Zynga Inc's lawyers demanded that mobile game developer Latman Interactive abandon its trademark registration for the game Quackville.

In May 2012, Zynga Inc sued Kobojo for trademark infringement for calling one of its games PyramidVille.

Zynga Inc's counsel responded by alleging that EA's SimCity Social "bears an uncanny resemblance to Zynga Inc's CityVille".