At the time of its introduction in 2001, Amp Energy was initially distributed under the Mountain Dew soft drink brand.
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10 Facts About AMP Energy
2.
Original formulation of Amp Energy was positioned as a flavor extension of the Mountain Dew brand, and in 2001 its label read "Amp Energy Drink from Mountain Dew".
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3.
Amp Energy Original contains taurine, B-vitamins, guarana, ginseng and maltodextrin.
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4.
The United Kingdom version of Amp Energy is released under the 'Mountain Dew' brand with a UK-unique new logo.
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5.
Amp Energy was the title sponsor for the inaugural NHL Winter Classic outdoor game on New Year's Day 2008.
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Mountain Dew The United Kingdom NHL Dale Earnhardt Jr NASCAR David Arquette Terry Gilliam Vermont6.
Amp Energy sponsored Kevin Lepage's No 61 Peak Fitness Racing Ford for the 2006 Daytona 500.
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7.
In 2008, Amp Energy began sponsoring NASCAR Sprint Cup Series driver Dale Earnhardt Jr.
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8.
In 2009, Amp Energy released Tradin' Paint, a limited edition Earnhardt Jr.
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9.
In October 2010, Amp Energy Juice produced a short film about Talladega Superspeedway titled The Legend of Hallowdega which starred David Arquette, directed by Terry Gilliam and included appearances by Dale Earnhardt Jr.
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10.
In 2009, Amp Energy joined Burton Snowboards to sponsor the 27th Annual US Open Snowboarding Championships at Stratton Mountain in Vermont.
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