10 Facts About AMP Energy


At the time of its introduction in 2001, Amp Energy was initially distributed under the Mountain Dew soft drink brand.

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Original formulation of Amp Energy was positioned as a flavor extension of the Mountain Dew brand, and in 2001 its label read "Amp Energy Drink from Mountain Dew".

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Amp Energy Original contains taurine, B-vitamins, guarana, ginseng and maltodextrin.

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The United Kingdom version of Amp Energy is released under the 'Mountain Dew' brand with a UK-unique new logo.

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Amp Energy was the title sponsor for the inaugural NHL Winter Classic outdoor game on New Year's Day 2008.

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Amp Energy sponsored Kevin Lepage's No 61 Peak Fitness Racing Ford for the 2006 Daytona 500.

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In 2008, Amp Energy began sponsoring NASCAR Sprint Cup Series driver Dale Earnhardt Jr.

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In 2009, Amp Energy released Tradin' Paint, a limited edition Earnhardt Jr.

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In October 2010, Amp Energy Juice produced a short film about Talladega Superspeedway titled The Legend of Hallowdega which starred David Arquette, directed by Terry Gilliam and included appearances by Dale Earnhardt Jr.

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In 2009, Amp Energy joined Burton Snowboards to sponsor the 27th Annual US Open Snowboarding Championships at Stratton Mountain in Vermont.

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