13 Facts About Amul


Amul is an Indian dairy state government cooperative society, based at Anand, Gujarat.

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Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products.

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Amul hired Verghese Kurien in 1949 and convinced him to stay and help with the mission.

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Amul cooperative was registered on 19 December 1946, as a response to the exploitation of marginal milk producers by traders and agents in small cities.

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Amul advised them to form a cooperative and supply milk directly to the Bombay Milk Scheme instead of Polson .

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Under the leadership of Tribhuvandas Patel, in 1973, Amul celebrated its 25th Anniversary with Morarji Desai, Maniben Patel, and Verghese Kurien.

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In 1966, Amul hired Sylvester da Cunha, the managing director of an advertising agency as to design an ad campaign for Amul Butter.

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Some more controversial Amul ads include one commenting on the Naxalite uprising in West Bengal, on the Indian Airlines employees' strike, and one depicting the Amul girl wearing a Gandhi cap.

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In 2013, Amul tweeted a picture featuring the Amul butter girl, implying that "freedom of choice" died in 2013, in opposition to the Supreme Court of India overruling the judgment of the Delhi High Court and criminalizing homosexuality again.

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The impish Amul girl had appeared for the first time even before that, with Eustace Fernandez showing her offering bedtime prayers with a wink and a lick of lips, saying "Give us this day our daily bread: with Amul butter".

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In February 2020, Amul posted a picture of the Amul girl treating Joaquin Phoenix with butter after his academy award win for his role in the 2019 film, Joker.

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Since Phoenix is a vegan, Amul faced criticism from vegans in India and PETA for the poor knowledge of his vegan activism and life.

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Amul posted a picture of its mascot Butter Girl celebrating with PV Sindhu for winning the bronze medal in the Tokyo Olympics in August 2021.

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