Amul is an Indian dairy state government cooperative society, based at Anand, Gujarat.
| FactSnippet No. 1,380,620 |
13 Facts About Amul
2.
Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products.
| FactSnippet No. 1,380,621 |
3.
Amul hired Verghese Kurien in 1949 and convinced him to stay and help with the mission.
| FactSnippet No. 1,380,622 |
4.
Amul cooperative was registered on 19 December 1946, as a response to the exploitation of marginal milk producers by traders and agents in small cities.
| FactSnippet No. 1,380,623 |
5.
Amul advised them to form a cooperative and supply milk directly to the Bombay Milk Scheme instead of Polson .
| FactSnippet No. 1,380,624 |
6.
Under the leadership of Tribhuvandas Patel, in 1973, Amul celebrated its 25th Anniversary with Morarji Desai, Maniben Patel, and Verghese Kurien.
| FactSnippet No. 1,380,625 |
7.
In 1966, Amul hired Sylvester da Cunha, the managing director of an advertising agency as to design an ad campaign for Amul Butter.
| FactSnippet No. 1,380,626 |
8.
Some more controversial Amul ads include one commenting on the Naxalite uprising in West Bengal, on the Indian Airlines employees' strike, and one depicting the Amul girl wearing a Gandhi cap.
| FactSnippet No. 1,380,627 |
10.
The impish Amul girl had appeared for the first time even before that, with Eustace Fernandez showing her offering bedtime prayers with a wink and a lick of lips, saying "Give us this day our daily bread: with Amul butter".
| FactSnippet No. 1,380,629 |
11.
In February 2020, Amul posted a picture of the Amul girl treating Joaquin Phoenix with butter after his academy award win for his role in the 2019 film, Joker.
| FactSnippet No. 1,380,630 |