25 Facts About Aston Martin


The Aston Martin brand is increasingly being used, mostly through licensing, on other products including a submarine, real estate development, and aircraft.

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The first car to be named Aston Martin was created by Martin by fitting a four-cylinder Coventry-Simplex engine to the chassis of a 1908 Isotta Fraschini.

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Production could not start because of the outbreak of the First World War, when Aston Martin joined the Admiralty and Bamford joined the Army Service Corps.

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Pair had planned to sell their engine to motor manufacturers, but having heard that Aston Martin was no longer in production realised they could capitalise on its reputation to jump-start the production of a completely new car.

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In 1936, Aston Martin decided to concentrate on road cars, producing just 700 until World War II halted work.

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New owners pushed Aston Martin into modernising its line, introducing the V8 Vantage in 1977, the convertible Volante in 1978, and the one-off Bulldog styled by William Towns in 1980.

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In 1982, Aston Martin was granted a Royal Warrant of Appointment by the Prince of Wales.

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In 1988, having produced some 5,000 cars in 20 years, a revived economy and successful sales of limited edition Vantage, and 52 Volante Zagato coupes at £86,000 each; Aston Martin finally retired the ancient V8 and introduced the Virage range.

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The DB7 range was revamped by the addition of more powerful V12 Vantage models in 1999, and in 2001, Aston Martin introduced the V12-engined flagship model called the Vanquish which succeeded the aging Virage.

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In October 2004, Aston Martin set up the dedicated 12,500 square metres Aston Martin Engine Plant within the Ford Germany Niehl, Cologne plant.

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On 1 September 2008, Aston Martin announced the revival of the Lagonda marque, proposing a concept car to be shown in 2009 to coincide with the brand's 100th anniversary.

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In December 2008, Aston Martin announced it would cut its workforce from 1,850 to 1,250 due to the economic recession.

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On 2 September 2014, Aston Martin announced it had appointed the Nissan executive Andy Palmer as the new CEO with Ulrich Bez retaining a position as non-executive chairman.

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In total, Aston Martin will add approximately 10,000 square metres to the plant.

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In December 2013, Aston Martin signed a deal with Mercedes-Benz Group to supply the next generation of Aston Martin cars with Mercedes-AMG engines.

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In return, Aston Martin will have access to Mercedes-Benz hybrid and electric drivetrain technologies for its future models.

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On 26 May 2020, Aston Martin announced that Andy Palmer had stepped down as CEO.

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In May 2022, Aston Martin named 76-year old Amedeo Felisa as the new chief executive officer, replacing Tobias Moers.

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Since 2015, Aston Martin has sought to increase its appeal to women as a luxury lifestyle brand.

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In September 2017, Aston Martin announced that they had partnered with submarine building company Triton Submarines to build a submarine called Project Neptune.

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In November 2017, Aston Martin unveiled a special limited edition bicycle after collaborating with bicycle manufacturer Storck.

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In July 2018, Aston Martin unveiled the Volante Vision Concept, a luxury concept aircraft with vertical take-off and landing capabilities.

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In October 2018, Aston Martin announced it was opening a design and brand studio in Shanghai.

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In November 2020, Aston Martin was accused with promoting misinformation about electric vehicles after funding a greenwashing report in conjunction with Bosch and a number of other companies.

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The Aston Martin AMR21 was unveiled in March 2021 and became Aston Martin's first Formula One car after a 61-year absence from the sport.

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