18 Facts About Carling

1.

Carling Brewery was founded in 1840 by Ian Carling at London in Upper Canada.

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2.

In 1952, Carling lager was first sold in the United Kingdom, and in the early 1980s, it became the UK's most popular beer brand.

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3.

Carling changed hands numerous times – it was acquired by Canadian Breweries, which was eventually renamed Carling O'Keefe, which merged with the Molson Brewery, which then merged with Coors to form Molson Coors.

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4.

Carling brewed an ale which became popular, and eventually took up brewing full-time.

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5.

The first Carling brewery had two kettles, a horse to turn the grinding mill and six men to work on the mash tubs, and Carling sold his beer from a wheelbarrow on the streets of London, Ontario.

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6.

In 1840, Carling began a small brewing operation in London, selling beer to soldiers at the local camp.

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7.

John Carling died in 1911, and the company changed hands numerous times thereafter.

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8.

In 1927, Carling offered a $25,000 prize for the first flight from London, Ontario, to London, England.

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9.

Carling merged with the Brewing Corporation of Ontario in 1930.

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10.

Carling brands entered the UK market in a joint venture between CBL and British brewers in 1952.

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11.

In 1989, Carling O'Keefe merged with Molson, which merged in 2005 with Coors to form the Molson Coors Brewing Company.

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12.

Carling became the UK's most popular beer brand in the early 1980s.

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13.

Carling are the official beer of the Scotland national football team, and in 2010 and 2011 were the sponsors of the Scottish Cup.

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14.

In 2012, Carling ended their nine-year sponsorship of the Football League Cup, then called the Carling Cup.

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15.

Carling sponsored the two leading Scottish football clubs, Celtic and Rangers, from 2003 to 2010.

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16.

Carling was a major sponsor of live music in the UK, sponsoring the Academy Music Group venues, until replaced by O2.

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17.

In 1927, Carling offered a $25,000 prize for the first Canadian or British pilot to fly from London, Ontario to London, England.

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18.

In 1996 Carling Premier used Gary Numan's 1979 song "Cars", and sponsored his tour of that year.

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