16 Facts About Central East

The split allowed Central East to serve the West Midlands with its own service from Birmingham.

In January 1987, Central East acquired the European division of the American production company FilmFair for £1.

Central East was awarded the Queen's Award to Industry for Export twice, for selling its range of programming to over 80 countries around the world, in April 1987 and April 1989.

Under its growing business portfolio, Central East created CTE in December 1987 and opened international bureaux in Hamburg, New York City and Sydney for sales, sponsorship and newsgathering operations.

Also in 1989, Central East established Television Sales and Marketing Services Ltd, a joint venture with Anglia Television providing airtime sales and program sponsorships, in part to recover production costs.

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In March 1990, Central East formed a partnership with The Observer newspaper to create Central East Observer, making environmental themed films for British Satellite Broadcasting and terrestrial channels, with funding from the charity Television Trust for the Environment.

On 5 April 2005, it was revealed ITV Central could be fined by regulator Ofcom for broadcasting a pre-recorded late Central News bulletin for the East Midlands.

Nottingham studio complex finally opened in January 1984, followed by an official opening by the Duke of Edinburgh on 2 March 1984 Five years later, Central East opened a computerized news centre in Abingdon for the launch of its third sub-region, serving the South Midlands.

In January 1989, Central East launched a third sub-region for the South Midlands, carrying its own news service and local advertisements.

Central East adopted the ITV 1989 generic look as another ident to use alongside the Cake.

Central East adopted the Carlton 'Star' branding on 6 September 1999, shortly before much of the network adopted the second generic look under the theme of 'Hearts'.

Central East produced the critically acclaimed film Walter – starring Ian McKellen – for Channel 4's first night of transmission.

Central East attracted ire with the 1987 sitcom Hardwicke House about an anarchic comprehensive school.

Central East formed numerous international partnerships to produce major drama and documentary series – including Legacy of Civilization with Maryland Public Television, Nuclear Age with WGBH-TV and NHK and Edens Lost with ABC.

Central East first reported on the Ethiopian famine in July 1984 with the documentary Seeds of Despair.

Central East played a major role in the ITV network's infrastructure – not only producing children's and schools programming, but providing scheduling and presentation services with its dedicated Children's ITV and ITV Schools' strands – the latter moving to Channel 4 in 1987.