Choice Hotels International, Inc is an American multinational hospitality company based in Rockville, Maryland.
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Choice Hotels International, Inc is an American multinational hospitality company based in Rockville, Maryland.
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In 2008, Choice Hotels was the first industry chain to establish a "soft brand", Ascend Hotel Collection.
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Choice Hotels began a transformation of its Comfort properties in 2012, with the company removing its franchising from 600 properties that did not meet Choice Hotels' new standards.
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In 2014, Choice Hotels invested millions of dollars to begin a multi-year process to develop the industry's first new global reservations system and distribution platform in 27 years.
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In 2018, Choice Hotels expanded the number of hotel brands it franchised by acquiring WoodSpring Suites, an extended-stay economy hotel brand.
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Choice Hotels entered into an agreement with Spanish hotel operator Sercotel in 2018 to increase Choice's footprint in Spain and Latin America.
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On June 13,2022, Choice Hotels agreed to purchase Radisson Hotels for $675 million.
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Choice Hotels International is publicly traded on the New York Stock Exchange under the stock symbol CHH.
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At year-end 2017, Choice Hotels employed 1,987 people in its global corporate operations.
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In 2017, Choice Hotels teamed up with the Red Cross and Boys and Girls Clubs of America in the aftermath of Hurricane Harvey and Hurricane Irma.
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Choice Hotels scored 100 on the Human Rights Campaign Foundation's Corporate Equality Index in 2018.
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Choice Hotels participates in Clean the World to recycle hotel soap.
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Choice Hotels formed an alliance with Bluegreen Vacations, an international timeshare company, in 2013.
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Choice Hotels International is the parent company of a number of hotel brands split among various market segments, in addition to a vacation rentals brand.
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