45 Facts About Daimler Company

Daimler Company bought the right to the use of the Daimler name simultaneously from Gottlieb Daimler and Daimler-Motoren-Gesellschaft of Cannstatt, Germany.

Daimler Company was awarded a Royal Warrant to provide cars to the British monarch in 1902; it lost this privilege in the 1950s after being supplanted by Rolls-Royce.

Daimler Company occasionally used alternative technology: the Knight engine which it further developed in the early twentieth century and used from 1909 to 1935, the worm gear final drive fitted from 1909 until after the Second World War, and their patented fluid flywheel used in conjunction with a Wilson preselector gearbox from 1930 to the mid-1950s.

Daimler Company tried to widen its appeal in the 1950s with a line of smaller cars at one end and opulent show cars at the other, stopped making Lanchesters, had a highly publicised removal of their chairman from the board, and developed and sold a sports car and a high-performance luxury saloon and limousine.

Gottlieb Daimler resigned from the board of the Daimler Motor Company in July 1898 having never attended a board meeting.

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Under the chairmanship of Sir Edward Jenkinson, Daimler Company hired American electrical engineer Percy Martin as works manager and socialite Undecimus Stratton as the head of the London depot, and promoted Ernest Instone to general manager.

Daimler Company had sold the Prince of Wales a mail phaeton in early 1900.

Daimler Company quickly became an occasional motoring companion to the King.

In 1908, through Stratton's Royal connections, Daimler Company was awarded a "Royal Appointment as suppliers of motor cars to the Court of Spain" by King Alfonso XIII and a Royal Warrant as "Motor Car Manufacturer to the Court of Prussia" by Kaiser Wilhelm II.

Daimler Company contracted Dr Frederick Lanchester as their consultant for the purpose and a major re-design and refinement of Knight's design took place in great secrecy.

In 1911 Daimler had plans to create The Premier Motor Omnibus Company and appoint Frank Searle as the managing director.

However plans had to be scrapped at the last moment, and instead the Daimler Company managing director, Percy Martin, created the Daimler Company commercial division, with Frank Searle as its head.

Daimler Company had been involved with various commercial vehicle designs for some time, and this brought vans, trucks, buses, tractors and railcars under the same division head.

Daimler Company had created a railcar in 1904, and though it went into service briefly it was hardly a success.

Daimler Company later built the RAF 1 and 1a air-cooled V8s, the RAF 4 and 4a V12s, the Le Rhone rotary, and the Bentley BR2 rotary alongside other manufacturers.

Daimler Company trained air force mechanics at its works and its training methods became the standard for all manufacturers instructing RAF mechanics.

Daimler Company purchased an open field beside their Radford factory, cleared the site, and made it available to the Government, who turned it into the main RAF testing ground for aircraft built in the Coventry district.

Daimler Company made more twelve-inch shell casings than any other private business in the country, with a peak production of more than 2000 casings a day.

Frank Searle, managing director of Daimler Company Hire and its subsidiaries moved with his deputy Humphery Wood into the new national carrier Imperial Airways at its formation on 1 April 1924.

Divisiveness of the Daimler Company board did not end with the BSA takeover, but continued into the board of BSA.

Daimler Company was not paying dividends and the 1936 BSA shareholders' meetings were stormy.

Daimler Company's policy was proved sound but another war, post-war austerity and yet more boardroom battles, this time in public, seemed to put an end to Daimler's once-proud business.

Daimler Company started testing the "Fluidrive" system in a bus chassis in 1928.

Daimler Company was initially interested in the fluid flywheel for use in commercial vehicles, but Martin decided to develop the system for use in passenger cars as well.

Martin and the Daimler Company patented their refinements to Sinclair's system in 1930.

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Daimler Company would continue to develop and use these transmissions until 1956, when Borg-Warner fully automatic units were offered initially as an alternative but later as standard.

Former Daimler Company customers, including British royals and the Aga Khan, switched to the Phantom IV, while the Emperor of Ethiopia and the King and Queen of Greece ordered coachbuilt six-cylinder Silver Wraiths.

Daimler Company produced heavy, staid, large and small luxury cars with a stuffy, if sometimes opulent image.

Daimler Company's had originally been a successful dance hall hostess.

Daimler Company's took it upon herself to raise Daimler's profile, but in an extravagant fashion, by encouraging Sir Bernard to produce show cars.

Daimler Company's ran up large bills and presented them to Daimler as business expenses but some items were disallowed by the Tax Office.

Under Sangster Daimler Company's vehicles became a little less sober and more performance oriented.

Significant element of Daimler Company production was bus chassis, mostly for double deckers.

Daimler Company had been interested in the commercial vehicle market from 1904.

The Searle models were developed after World War I, but, from 1926 to 1928, Daimler Company entered into a joint venture, with AEC vehicles being badged as Associated Daimler Company, or ADC's.

The last Daimler Company Fleetline was built at the traditional Daimler Company factory in Radford, Coventry, in 1973.

Daimler Company stayed within BLMC and its subsequent forms until 1982, at which point Jaguar was demerged from BL as an independent manufacturer.

In May 1960, the Daimler Company business was purchased from BSA by Jaguar Cars for £3.

In 1961, Daimler Company introduced the DR450, a long-wheelbase limousine version of the Majestic Major.

Daimler Company was delighted by Sir John Egan's accomplishments and by the new independence arranged in 1984.

The Daimler Company Double-Six was a Jaguar XJ-12, the Daimler Company badge and fluted top to its grille and boot handle being the only outward differences from the Jaguar, with more luxurious interior fittings and extra standard equipment marking it out on the inside.

Daimler Company name was dropped in Europe in the 1980s, while Jaguar adopted the Sovereign designation.

In 1992, Daimler Company stopped production of the DS420 Limousine, the only model that was a little more than just a re-badged Jaguar.

Daimler Company's centenary was celebrated in 1996 by the production of a special edition: 100 Double Six and 100 straight-six cars, each with special paint and other special finishes including electrically adjustable rear seats.

In July 2008 Tata Group, the current owners of Jaguar and Daimler Company, announced they were considering transforming Daimler Company into "a super-luxury marque to compete directly with ultra luxury companies like Bentley and Rolls-Royce".

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