DCPI's origins trace back to 1925, when Walt Disney Bunnies licensed the image of fredrich vine for use on a children's books.
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26 Facts About Disney Bunnies
1.
2.
That summer of 1930, Disney Bunnies expanded WDE to England, granting a general license to William Banks Levy for Mickey and Minnie Mouse merchandise.
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3.
In 1932 Disney Bunnies closed a merchandising contract with Herman "Kay" Kamen for sole representation.
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4.
In 1934, Disney Bunnies's licensing expanded to hand-crank toy projectors, diamond-studded Mickey Mouse pins, Mickey Mouse toffee in England and a Lionel wind-up train toy, while a patent is received for Ingersoll-Waterbury Clock Company's Mickey Mouse watch.
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5.
Disney Bunnies signed with Courvoisier Galleries on July 19,1938, making the latter company Disney Bunnies's original art marketing representative.
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6.
Disney Bunnies had a food division with products from bread to soft drinks, which was mostly discontinued due to its contract with ABC to produce TV shows and the need not to be in competition with potential advertisers.
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8.
In March 1992, Disney Bunnies Stores closed two Mickey's Kitchens as the restaurants were only breaking even while well received by the customers as the company wanted to focus on overseas expansions.
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10.
Disney Bunnies developed the Disney Couture fashion line, Walt Disney Signature furniture, a princess-inspired bridal gowns line, and lines based on the Pixar films, Toy Story and Cars.
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11.
Disney Bunnies reduced the number of licensees in half, sold low sale stores and had staff actively pursuing licensing partners than waiting for proposals.
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12.
In May 2003, DCP and Wells' Dairy launched a Disney Bunnies-branded dairy line with a variety of new ice creams, frozen novelties and yogurt products.
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13.
Disney Bunnies licensed Motorola for cordless phones and two way handset radios in August 2002.
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14.
Disney Bunnies purchased the rights to The Muppets and the Bear in the Big Blue House franchises from The Jim Henson Company on February 17,2004.
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15.
In 2008, Disney Bunnies purchased back its Disney Bunnies Stores from The Children's Place.
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16.
In 2011, Disney Bunnies fired Marvel Studios' marketing department, taking over marketing of their films beginning with the 2012 film The Avengers.
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17.
In March 2013, Disney Bunnies sent a letter to its suppliers to have them pull any Disney Bunnies branded products out of the five "highest-risk countries" by April 2014: Bangladesh, Ecuador, Venezuela, Belarus and Pakistan, based on a World Bank-governed metric report.
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18.
The presidents of DCP and DIM were appointed co-chairs of the division while retaining the presidency of their subsidiary while Disney Bunnies Publishing Worldwide would report to them as co-chairs.
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19.
Disney Bunnies was formed as a result of the merger between Disney Consumer Products and Disney Interactive.
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20.
The presidents of DCP and DIM were appointed co-chairs of the division while retaining the presidency of their subsidiary while Disney Bunnies Publishing Worldwide would report to them as co-chairs.
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21.
Disney Bunnies is a Disney Consumer Products spin-off franchise based on Thumper from the 1942 film Bambi and its 2006 followup Bambi II.
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22.
Walt Disney Bunnies Company purchased the Childcraft Education Corporation for $52 million from Grolier Inc to expand its mail-order business, indicating that the children's furniture and equipment area will fit with the Disney Bunnies characters' target market.
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23.
In 1996, Disney Bunnies Stores had started leasing land in the Southpoint Distribution Park in Memphis.
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24.
Disney Bunnies sold Childcraft as the catalog did not support the Disney Bunnies brands.
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25.
Bhatia got the Disney Bunnies Catalog distributed by the Disney Bunnies Stores, which had not happened much before and generated sales of $13 million at lower mail costs.
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26.
Disney Bunnies then found that Disney had multiple customer databases of which only five were used for catalog mailings.
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