21 Facts About Fendi

Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories.

House of Fendi was launched in 1926 by Adele and Edoardo Fendi as a fur and leather shop in Via del Plebiscito, Rome.

In 1932 Adele and Edoardo Fendi opened a boutique in via Piave; the shop became a popular destination for tourists in Rome.

Also in 1966, Fendi presented its first high fashion collection, expanding its interests in the United States and Japan.

In 1977, Fendi introduced clothing for the first time, its ready-to-wear collection.

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In 1989, Fendi opened its first United States boutique in New York on 5th Avenue.

In 1994, Paola Fendi handed over presidency of the company to her younger sister Carla.

Fendi was a family-controlled company until 1999, when Prada and LVMH, the world's biggest luxury goods group, joined to buy 51 percent of Fendi for $545 million; competitor Gucci lost out in the bidding process.

On 19 October 2007, Fendi chose the Great Wall of China to present its spring-summer collection and with 88 models, the first fashion show there.

In 2009, Silvia Venturini Fendi created the Peekaboo bag, achieving a success comparable to the Baguette Bag.

In 2014, Fendi started making plans to use drones to show its catwalk fashions.

In 2015, Fendi celebrated fifty years of business with Karl Lagerfeld and organized its first haute couture fashion show dedicated to furs, Haute Fourrure, at the Theatre des Champs-Elysees in Paris.

In 2017, Fendi released a customization shop in collaboration with e-commerce platform Farfetch for made-to-order handbag designs.

In 2021, Fendi ended its partnership with Safilo and entered into an agreement with LVMH-owned Thelios to create, produce, and distribute its eyewear collection.

Fendi Casa terminated its collaboration with licensee Luxury Living and instead partnered with Design Holding, jointly controlled by Investindustrial and The Carlyle Group, on creating Fashion Furniture Design to produce and distribute Fendi Casa.

Fendi has often collaborated with cinema; the maison has designed the clothes for Once Upon a Time in America, Evita and The Royal Tenenbaums.

Fendi has dressed Sophia Loren, Diana Ross, Jacqueline Kennedy Onassis, Soraya, and Liza Minnelli.

In 2013, Fendi pledged more than 2 million euros to sponsor projects, including a clean-up of the Quattro Fontane and the restoration of the Trevi Fountain in Rome, and held the company's 90th anniversary show over the fountain using a plexiglas floor.

In 2018, Fendi signed a partnership with the Galleria Borghese to support the museum's exhibitions for the following three years.

In 2021, Fendi completed the restoration of Rome's Temple of Venus, the largest building in ancient Rome.

Fendi sued Burlington in 1986 for selling counterfeit handbags, and filed a new lawsuit in 2006 after concluding the company was violating the injunction.