42 Facts About Gucci

Gucci is an Italian high-end luxury fashion house based in Florence, Italy.

Under the direction of Aldo Gucci, Gucci became a worldwide-known brand, an icon of the Italian Dolce Vita.

In 1999, Gucci was acquired by the French conglomerate Pinault Printemps Redoute, which later became Kering.

Gucci is a subsidiary of the French luxury group Kering.

Gucci later worked four years for the Compagnie des Wagons-Lits, the European rail company that specialized in upscale travel leisure, thus further enhancing his experience with luxurious traveling lifestyles.

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Gucci opened a small workshop to have his own leather goods made by local craftsmen.

Gucci convinced his father to grow by opening a new shop in Rome in 1938, and launched more Gucci accessories .

In November 1953, Gucci opened its first US store on 5th Avenue and 58th Street in New York.

In 1961, Gucci opened stores in London and Palm Beach, and launched the Jackie Bag.

In March 1963, Gucci opened its first French store near Place Vendome in Paris.

In October 1968, Gucci opened a store at 347 Rodeo Drive, driving many Hollywood stars to endorse the brand.

In 1985, the Gucci loafer became part of the permanent collection of the New York Moma.

From 1991 to 1993, Gucci's finances were still in the red, Maurizio Gucci was blamed for spending extravagant amounts of money on the company's headquarters in Florence and in Milan.

Gucci reviewed the pricing of each product and gradually raised Gucci's advertising budget from $6 million in 1993 to $70 million in 1997.

The feud around Gucci ended in September 2001 when all parties reached an agreement.

Gucci's developed "neo-classics" such as the New Bamboo and the New Jackie handbags.

In 2010, Gucci launched a partnership with the auction house Christie's to develop a wider repository of the brand's archives and provide an authenticity certification service.

Gucci was tasked to reverse Gucci's declining sales by giving a new impetus to the brand.

Gucci revived Gucci classics like the double-G logo, the Jackie O bag, and created iconic products such as the Dionysus handbag.

In September 2016, Gucci inaugurated the Gucci Hub, its new Milan headquarters built in the former Caproni aeronautical factory.

In July 2017, Gucci announced the launch of Gucci Decor, the first time the brand tested itself in the home decoration segment.

Gucci revived its makeup collection and launched its first fine jewelry collection.

In May 2021, Gucci launched a collection of glasses, Hollywood Forever.

Since 2019, originally in celebration of Mickey Mouse's 90th birthday, Gucci has held a collection of Disney apparel, including for Lunar New Year.

The Gucci Osteria was awarded one Michelin star in November 2019.

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In February 2020, a second Gucci Osteria opened on the rooftop of the Gucci Rodeo Drive store in Los Angeles.

In June 2019, Gucci financed the restoration of the historic Rupe Tarpea and Belvedere Gardens in Rome.

In 2011, with the Venice Film Festival, Gucci launched the 'Gucci Award for Women in Cinema' to underline the impact of women in film-making.

From 2005 to 2015, Gucci donated $20 million to UNICEF's Schools for Africa program.

In December 2013, Gucci inked a partnership with Twitter and Women Who Code to create the women-focused hackathon Chime Hack.

Gucci sells a yellow t-shirt that reads "My Body My Choice" and redistributes its proceeds to Chime for Change.

In 2020, Gucci launched an "Unconventional Beauty" ad campaign, including a model with Down syndrome.

In 2015, Gucci launched its own environmental profit and loss initiative.

In October 2017, Gucci announced it would ban furs from its stores in 2018.

In 2020, Gucci joined the UNDP-led Lion's Share Fund to support wildlife conservation.

The earliest known instance of Gucci used in this sense is Lenny Kravitz describing his bedroom as "very Gucci" in the September 1999 issue of Harper's Bazaar.

The Gucci workshops elaborated the brindle pigskin tanning technique that became a Gucci signature, and a tanning process difficult to counterfeit.

In 2013, the UK's Intellectual Property Office issued a ruling that Gucci had lost the rights to its GG trademark in the UK "to a version of the GG logo in four categories, which encompassed garments such as bracelets, shoulder bags, scarves and coats".

However, "according to Gucci, the ruling does not affect the use of its GG logo in the region" because "Gucci is the owner of several other valid registrations for this mark, including a Community Trade Mark for its iconic GG logo and those rights are directly enforceable in the U K ".

In 2013, Gucci cracked down on 155 domain names used by counterfeiters to sell fake Gucci products.

In February 2019, Gucci removed a black balaclava sweater with a rollup collar and a cut-out red-lipped mouth from its shelves after it had been compared to a blackface costume.

In July 2019, Gucci appointed a Global Head of Diversity to address the brand's latest issues with cultural diversity.