20 Facts About FreshDirect

FreshDirect is an online grocery delivery service in the United States.

FreshDirect focuses on reducing the time it takes for food to move from its source to the end user by buying directly from farms, emphasizing organic food and locally grown items.

FreshDirect had significant experience leading e-commerce companies, having led Priceline from 1998 to 2004.

FreshDirect experienced significant customer quality issues in its early years.

In early 2008, FreshDirect fired its CEO, and gave that title to Braddock, who "served as chairman and CEO of Fresh Direct from March, 2008" through early 2011.

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FreshDirect changed strategies, discontinuing solicitations of new customers for two years while it focused on improving customer service.

FreshDirect implemented real-time data reports in order to monitor and quickly correct customer service issues.

FreshDirect began testing service in select parts of Connecticut and New Jersey in 2010.

In January 2013, FreshDirect officially launched service in the greater Philadelphia metropolitan area.

FreshDirect had previously served as FreshDirect's chief merchandising officer, leading the company's food sourcing and marketing efforts.

FreshDirect regularly traveled internationally in search of new products and held the official title of “Chief Food Adventurer.

Under McInerney's guidance, FreshDirect developed unique relationships with suppliers to move food quickly from its source to the customer.

FreshDirect uses SAP AG software to process thousands of orders placed on its 24 x 7 website every night.

FreshDirect maintains a fleet of more than 300 vehicles ranging in size from box trucks to tractor trailers.

FreshDirect uses a system on its trucks that includes GPS, safety warnings, notifications and alerts.

FreshDirect publicly denied this, noting that some immigrant employees opposed unionization, and suggested that the union had called immigration authorities to drive off workers they had failed to win over.

FreshDirect originally announced plans in 2012 to move to Harlem River Yards, in the Bronx.

FreshDirect planned to invest $112 million of its own capital with roughly $130 million in tax breaks and grants from the borough, city and state, claiming the project would create up to 1,000 permanent jobs, with targeted hiring for Bronx residents.

In February 2020, FreshDirect announced a relationship with New York-based Common Pantry, a regional non-profit organization focused on reducing hunger.

FreshDirect re-launched FoodKick as FreshDirect Express, providing two-hour food delivery to Manhattan, Brooklyn, and parts of Queens.