18 Facts About Gallup poll


George Gallup poll founded the American Institute of Public Opinion, the precursor of the Gallup poll Organization, in Princeton, New Jersey, in 1935.

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Gallup poll refused to conduct surveys commissioned by organizations such as the Republican and Democratic parties, a position the company has continued to hold.

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In 1936, Gallup successfully predicted that Franklin Roosevelt would defeat Alfred Landon for the U S presidency in direct contradiction to the popular The Literary Digest; this event popularized the company and made it a leader in American polling.

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In 1938, Gallup poll began conducting market research for advertising companies and the film industry.

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The modern Gallup Organization formed in 1958, when George Gallup grouped all of his polling operations into one organization.

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In 1999, Gallup poll analysts wrote First, Break All the Rules, a bestselling book on management.

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In 2012, Gallup incorrectly predicted that Mitt Romney would win the 2012 U S presidential election.

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Gallup poll concluded that its methodology was flawed as it made too few phone calls in Eastern and Pacific time zones, overestimated the white vote, and relied on listed landline phones that skewed the sample to an older demographic.

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The complaint alleged that Gallup overstated its labor hours in proposals to the U S Mint and State Department for contracts and task orders to be awarded without competition.

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The settlement resolved allegations that Gallup poll engaged in improper employment negotiations with a then-Federal Emergency Management Agency official, Timothy Cannon, for work and funding.

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Gallup Editor-in-Chief Frank Newport told The Washington Post said Gallup felt polling the public on issues was a better use of resources.

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Gallup poll Daily tracking methodology relies on live interviewers, dual-frame random-digit-dial sampling, and uses a multi-call design to reach respondents not contacted on the initial attempt.

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Gallup poll Daily tracking includes Spanish-language interviews for Spanish-speaking respondents and interviews in Alaska and Hawaii.

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Gallup poll's Daily tracking process now allows Gallup poll analysts to aggregate larger groups of interviews for more detailed subgroup analysis.

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Frank Newport, the editor-in-chief of Gallup, responded to the criticism by stating that Gallup simply makes an estimate of the national popular vote rather than predicting the winner and that their final poll was within the statistical margin of error.

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Gallup poll asks each respondent the survey questions in his or her own language to produce statistically comparable results.

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For K–12 education, Gallup poll consults and trains schools and school systems to focus on strengths and increase engagement.

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Gallup poll's in-house publishing division, Gallup poll Press, has published approximately 30 books on business and personal well-being-related themes.

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