Green Flag or Green Flag Rescue, is a British roadside assistance and vehicle recovery provider, which is part of the Direct Line Group.
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Green Flag or Green Flag Rescue, is a British roadside assistance and vehicle recovery provider, which is part of the Direct Line Group.
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Green Flag started as an idea between two friends, Bob Slicer and Jeffery Pittock, in a pub in Bradford.
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Green Flag was renamed Green Flag in 1994 and, under the leadership of Chief Executive Ernest Smith, looked to expand into other insurance services.
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Later that year, Green Flag became part of the RBS Group when it was acquired by Direct Line for £220m.
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June 2008 saw Green Flag announce that it would be branding four hundred vans across its network, to match its marketing.
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In 2011, Green Flag reviewed its network of contractors, reducing the number of partner firms from 283 to 173.
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Green Flag offers a range of breakdown products, from basic roadside assistance to full European cover with recovery, covering cars, motorbikes, trailers and small vans.
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Green Flag relaunched their advertising in August 2017, changing their motto to "Common Sense to the Rescue" and targeting AA and RAC customers more directly with their campaigns.
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In 1994, Green Flag became the first brand to sponsor the England men's football team.
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The Green Flag logo appeared on the Williams F1 team cars of Nico Rosberg and Kazuki Nakajima and Rubens Barichello and Nico Hulkenberg as part of the RBS sponsorship.
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Also in 2014, Green Flag announced that it had become a sponsor of Premiership Rugby.
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From June 2015 to July 2016, Green Flag was the sponsor of the ITV National Weather, on ITV and UTV.
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Green Flag was named Best Breakdown Cover Provider in 2004,2005,2006,2007,2008,2009,2010,2013 and 2014.
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