5 Facts About Hallmark Cards

1. Over a century after its founding, Hallmark Cards is still a private company, it's still in Kansas City, and it's still run by the Hall family.

2. In 1996 Hallmark Cards had begun to employ a new, multifaceted marketing strategy that included launching the "Sneak a Peek" advertising campaign to promote general awareness of the brand.

3. In 1951, Hallmark Cards debuted Amahl and the Night Visitors, the first original opera created specifically for television.

4. In 2004, Hallmark Cards entered into a licensing agreement with Somerset Entertainment to produce Hallmark Music CDs.

5. In 2006, Hallmark Cards donated its Hallmark Cards Photographic Collection, an extensive collection of photographs by prominent photographers including Todd Webb, to the Nelson-Atkins Museum of Art in Kansas City.