Li-Ning Company Limited is a Chinese sportswear and sports equipment company founded by former Olympic gymnast Li Ning.
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Li-Ning Company Limited is a Chinese sportswear and sports equipment company founded by former Olympic gymnast Li Ning.
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In 2005, Li-Ning created a joint-venture with French sports apparel company, AIGLE, giving Li-Ning the exclusive right to be the sole distributor of AIGLE's products in China for 50 years.
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In 2006, Li-Ning posted revenues of US$418 million, and total profits of about US$39 million.
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Li-Ning directly owns some of the retail stores while others are franchised.
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In January 2010, Li-Ning opened its U S headquarters and flagship store in Portland, Oregon.
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In 2010, as part of the 'Revitalization' of the brand, Li-Ning released a new logo and the new slogan "?????" "Rang Gaibian Fasheng" in Chinese, translated to "Let the Change Occur" in English.
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In January 2011, Li-Ning entered into a partnership with Chicago-based Acquity Group to expand its U S distribution and brand awareness.
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In September 2012, Li-Ning signed into a partnership with NBA player Dwyane Wade.
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Li-Ning will provide apparel for the Argentina national basketball team at international events including the 2008 Summer Olympics and 2012 Summer Olympics.
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Li-Ning sought sponsorship opportunities related to the 2008 Summer Olympics held in Beijing, China.
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Li-Ning arranged to outfit every presenter for broadcaster CCTV-5, the sports channel of the Chinese Central Television.
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Li-Ning sponsored the Chinese national teams of Gymnastics, Table Tennis, Archery, and Diving.
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Previously, Li-Ning operated as shirt sponsor for the Vietnam national football team from 2006 to 2008, which saw Vietnam's prominent rise to successes in 2007 AFC Asian Cup and 2008 AFF Championship.
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In 2010, Li-Ning became the official shirt sponsor for Tajikistan's tennis team, as well as for FC Istiklol.
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