McVitie's is a British snack food brand owned by United Biscuits.
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McVitie's is a British snack food brand owned by United Biscuits.
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McVitie's moved to various sites in the city before completing the St Andrews Biscuit Works factory on Robertson Avenue in the Gorgie district in 1888.
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The best-selling biscuit manufacturer in the United Kingdom, McVitie's produces chocolate digestives, Hobnobs and Rich tea, and Jaffa Cakes .
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McVitie's is first described as a "baker and confectioner" rather than a provision shop in 1856 at 5 Charlotte Place.
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McVitie's utilised the basement area below the shop as the bakery.
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McVitie's was employed as foreman of the bakery but left to set up his own bakery in Inverness but this failed and he returned to McVitie's.
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Some products in the McVitie's line were rebranded McV in 2002, but this was replaced in 2005 with a restyled version of the McVitie's brand logo.
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In 2009, McVitie's biscuits were voted the most popular biscuits to dunk in tea, with McVitie's chocolate digestives, Rich tea and Hobnobs ranked the country's top three favourite biscuits in 2009.
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In June 2014, McVitie's announced their intention to make 157 shop floor roles redundant at their Manchester manufacturing facility.
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In November 2014, United Biscuits, and hence McVitie's, became owned by Turkish company Yildiz which in 2016 merged some of its subsidiaries including United Biscuits as pladis.
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McVitie's were commissioned to make a chocolate biscuit cake as a groom's cake for the Wedding of Prince William and Catherine Middleton in 2011.
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