19 Facts About Migros

Migros is Switzerland's largest retail company, its largest supermarket chain and largest employer.

The logo of the company is a large orange M Migros is often referred to as "the orange giant", an expression presumably borrowed from Germany, where Deutsche Telekom is often referred to as i e "the pink giant".

Migros was founded in 1925 in Zurich as a private enterprise by Gottlieb Duttweiler, who had the idea of selling just six basic foodstuffs at low prices to householders who, in those days, did not have ready access to markets of any kind.

In 1942, the Migros brand was applied to a weekly magazine, Wir Bruckenbauer .

In 1948, the economist Elsa Gasser convinced Duttweiler to introduce the self-service approach in Migros stores, paving the way for the development of Switzerland's most successful supermarket chain.

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In 1954 Migros entered the Turkish market, forming Migros Turk in partnership with the Istanbul City Council.

In October 2012, Migros expanded in the German market by acquiring the Hessian food store chain Tegut.

In 2013 the company announced the sale to the REWE retail group of its four Migros-branded stores in Germany, the first of which had established in 1995 in Lorrach, near Basel.

In 2016, Migros announced that it would phase-out free plastic bags at check-out.

Migros had tested the measure in the Canton of Vaud since 2013: the measure had reduced the number of plastic bags distributed by ninety percent .

Migros was the first to introduce the measure across the country, on 1 November 2016.

Migros announced that profits from the remaining sale of plastic bags would be invested in environmental projects.

In 2021, Migros began considering alcohol sales in its supermarkets.

In 1996, influenced by the budget ranges in supermarket chains in Australia, Migros made their budget range called M-Budget with seventy products aimed at those with low incomes and large families.

This, combined with the considerable brand recognition that Migros enjoys, conveys a certain amount of desirability to the rarer products.

In 2005, together with Swisscom, Migros launched M-Budget Mobile, a pay-as-you-go MVNO mobile virtual network operator.

Also in 2005, Migros introduced a premium line called Migros selection, featuring for the most part food products typically associated with higher budgets and prepared in different fashions than is available through general stock.

Large part of the products sold in the Migros supermarkets are produced by its own companies, mostly in Switzerland.

In January 2007 Migros acquired 70 per cent Denner's shares, effectively merging the largest and third-largest food retail chains in Switzerland.