9 Facts About Millward Brown

1. In 2011, Millward Brown launched the Value of a Fan[33] study in collaboration with the World Federation of Advertisers.

2. In 2011, Millward Brown launched the Value of a Fan [40] study in collaboration with the World Federation of Advertisers.

3. In 1989, Millward Brown was bought by global communications services company WPP plc, [9] headed up by CEO Martin Sorrell.

4. In 2011, Millward Brown launched the Value of a Fan study in collaboration with the World Federation of Advertisers.

5. In February 2011, Millward Brown launched the findings of its Value-D study, which looked at brand value and desire.

6. In 2015, Millward Brown launched LinkNow for TV, a digital copy-testing solution for television advertising that gives results in less than six hours, available through ZappiStore.

7. In 2008, Millward Brown conducted its 50,000th Link ad pre-test.

8. In 1985, Gordon Millward Brown published "Tracking Studies and sales effect.

9. In 2015 Millward Brown partnered with Snapchat to provide the first analysis of advertising effectiveness on the Snapchat platform.