1. In 2011, Millward Brown launched the Value of a Fan study in collaboration with the World Federation of Advertisers.
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6. In 2015, Millward Brown launched LinkNow for TV, a digital copy-testing solution for television advertising that gives results in less than six hours, available through ZappiStore.
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7. In 2008, Millward Brown conducted its 50,000th Link ad pre-test.
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