44 Facts About Myer

Myer is an Australian mid-range to upscale department store chain.

Myer has long been Australia's largest department store by revenue and store count.

From this base, Myer built Australia's largest chain of department stores, and the only chain with stores in all Australian states.

In 1918, the Doveton woollen mills at Ballarat were purchased, and in 1921 a new building fronting Post Office Place was added at Melbourne and in the following years Myer purchased adjoining properties, eventually building a store known as the Myer Emporium.

In 1968, Myer acquired Geelong's Lindsay's stores, renaming the business Target, positioning it as a discount department store chain.

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In 1984, Myer acquired Boans Ltd, the dominant Western Australian department store chain and embarked on a major redevelopment of its Perth City Store.

Myer remained a distinct entity within the new corporate structure until it was sold in 2006.

In 2001, Coles Myer set about to reposition the store to appeal to customers lost in the down market experiment.

Under managing director Dawn Robertson, Myer began to target the Sydney market more strongly, to challenge the position of chief rival David Jones particularly in ladies fashion.

In February 2004, Myer held its Sydney fashion parade the day before David Jones.

On 9 August 2004, Myer staged a fashion parade open-air in Martin Place, gaining widespread attention, and again it was held the day before David Jones' show.

On 13 March 2006, Coles Myer announced it would sell Myer to a consortium controlled by US private equity group Newbridge Capital.

Myer withdrew from the Coles Group part-owned flybuys rewards program on 1 February 2007.

Myer acquired four Harris Scarfe stores and took a minority shareholding in Harris Scarfe.

The Bourke Street part of the store was planned to be redeveloped by 2009, with Myer taking a 60-year lease, but the development was not completed until March 2011.

In September 2009, following rumours from the previous month, Myer indicated it would float the business at an indicative share price range of $3.

In 2010, Myer's re-developed Bourke Street mall store opened, becoming the company's new flagship store.

Amid Australia's successful minimisation of the COVID-19 outbreak, Myer announced a plan to re-open all stores by 30 May 2020, following trials ran at select stores across the country.

In January 2014, it was revealed by Fairfax Media that Myer had made a bid to purchase and merge with department store rival David Jones.

Myer's long serving CEO Bernie Brookes, whose strategy was to clean up the business and develop efficiency strategies, announced his departure in March 2015.

The plan has seen Myer invest significantly in online sales and store refurbishments, and has earmarked vast changes to the store's physical portfolio.

Further, the Myer brand has been refocused, with a clear marketing image, and the company has redesigned and improved its range of national and in-house brands.

MYER one program was introduced in August 2004 after Coles Myer discontinued its shareholder discount card the previous month.

Myer revamped its MYER one program by introducing a graduated rewards system with four levels including Standard, Silver, Gold and Platinum.

The Platinum membership is by invitation only and is for Myer's highest spending customers and was added to the program in May 2013.

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Myer originally had a store card managed by Australian Retail Financial Network, sold in 1995 to GE Money.

In November 2007, Myer launched a Visa credit card, in conjunction with GE Money.

Myer stated it was prepared to wear losses from the card for two years and that its objective was to drive increased loyalty from the card rather than being profitable in its own right.

Myer has stores in the all capital cities in Australia except Darwin.

In 2006, Myer announced the opening of several new stores, starting with four former Harris Scarfe stores .

Myer opened a store in the redeveloped Top Ryde City in northern Sydney in 2010.

Myer announced that it would open a store at East Maitland in 2011 when the redevelopment was completed, later delayed until 2013.

In July 2008, Myer stated it planned to expand into the Middle East and open its first overseas store in Dubai, but by March 2009 had put such plans on hold.

In 2009, Myer stated it would open stores at Westfield Tuggerah on the New South Wales Central Coast, Westfield Woden in Canberra and Robina on the Gold Coast, Queensland, with plans for 12 stores in total to open progressively from 2010 to 2013.

In January 2013, Myer closed its King's Square store in Fremantle, Western Australia.

Myer closed its Elizabeth, South Australia store in February 2014 and its store at Westfield Hurstville in January 2015.

Since the announcement, Myer has closed its stores in Wollongong Central, Brookside Shopping Centre, and Orange, which was one of Orange's main clothing shops for 60 years.

Myer announced the introduction of Clearance Floors, which was a format initially trialled at Myer Frankston.

In September 2017, Myer stated it would close three more stores, Colonnades, Belconnen, and Hornsby.

In January 2019, Myer closed its Hyperdome Store in Loganholme, Queensland.

In March 2021, Myer announced its store at Westfield Knox, in Melbourne's eastern suburbs would close after 44 years of operation.

Myer operated its own direct mail order company, Myer Direct, from 1989 until its sale to EziBuy in January 2002.

In October 2007, Myer launched an online gift store, including electronic goods, perfumes, miss shop clothing and gift cards.

In 2011, Myer launched a Hong Kong based online shopping site called myfind.