New Primitivism was a subcultural movement established in Sarajevo, SR Bosnia-Herzegovina, SFR Yugoslavia in March 1983.
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New Primitivism was a subcultural movement established in Sarajevo, SR Bosnia-Herzegovina, SFR Yugoslavia in March 1983.
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The embodiment of New Primitivism is a youth who both reads challenging works such as Hegel's The Phenomenology of Spirit, but does not mind getting into fistfights.
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On one hand, the term New Primitivism was a clear anti-reference to New Romantic, as the Sarajevo lads sought to be anything but romantic and sugar-sweet while on the other hand, they wanted to emphasize the stereotypes encountered in many popular Yugoslav jokes about Bosnians and Slovenians—the former portrayed as raw, unsophisticated, dim-witted, and openhearted, and the latter presented as stiff, cold, serious, distant, and calculated.
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Muharem would get them publicity by talking up New Primitivism and ensuring journalists from youth-oriented papers—Dzuboks and Reporter from Belgrade, Polet from Zagreb, and Mladina from Ljubljana—have the 'right angle' for the story while the band members would contribute by providing colourful interviews and quotable sound bytes often delivered in form of a manifesto.
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Also, another popular songs off the album, "Anarhija All Over Bascarsija", explicitly mentions New Primitivism Primitives, bringing them up in the context of "violent locals from Vratnik who love Yugoslav folk music, attack hippies, and are repulsed by the West".
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New Primitivism continues by predicting that "the young band's life span will be little longer than that of a butterfly" before adding that "sadly even such short time is enough to indoctrinate the impressionable kids with new thoughts, including continuous ridicule of everything that we've created so far as well as banal, low-brow tampering with the basic tenet of the People's Liberation War—Tude necemo, svoje ne damo".
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Press comparisons and parallels to Plavi Orkestar, another Sarajevo band whose young members came up through New Primitivism before moving on to a more commercial sound and blowing up on the Yugoslav music scene, were especially frequent.
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New Primitivism got disbanded in 1987 in a mock ceremony attended by most of its founders and prominent figures.
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New Primitivism received a lot more press attention throughout early 1985 as the so-called "Marshal affair" raged in the country's media following Zabranjeno Pusenje frontman Nele Karajlic's supposed insulting pun about the death of Marshal Tito at the band's late November 1984 concert in Rijeka.
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New Primitivism would've been genius had it been taken over and fostered by a serious conceptual artist willing to invest at least as much energy in it as those Slovenian dudes did in their Neue Slowenische Kunst.
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New Primitivism concluded by saying that "what began as a persiflage soon ended up as a widely-accepted standard [in Yugoslavia] so much so that because of these few uniquely talented and humorous individuals, the gift of humour became a collective one in the sense that if the stereotype that Gypsies are good at singing and playing instruments is true, and if all Black people know how to dance and hold rhythm then everyone in Bosnia must be able to tell a joke and entertain a crowd".
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New Primitivism furthermore saw the poetics of New Primitivism to be rooted in its specific language containing "supposed speech patterns and parlance of the Sarajevo carsija and mahalas", before rejecting it as a "cheap trick meant to lampoon the traditional verbal expression of Sarajevo Muslims and degrade their Oriental lexicology".
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