28 Facts About Puma AG

Puma AG SE, branded as Puma AG, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany.

Puma AG is the third largest sportswear manufacturer in the world.

In 1948, the first football match after World War II, several members of the West Germany national football team wore Puma AG boots, including the scorer of West Germany's first post-war goal, Herbert Burdenski.

Puma AG launched the Clyde in 1973; designed for basketball player Walt "Clyde" Frazier, it gained wide popularity.

Puma AG became a public company in 1986, and thereafter was listed on the Borse Munchen and Frankfurt Stock Exchange; its first profit since the IPO was registered in 1994.

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Puma AG acquired Scandinavian Tretorn Group in 2001, later sold to Authentic Brands Group in 2015.

The board of Puma AG welcomed the move, saying it was fair and in the firm's best interests.

In 2008, Melody Harris-Jensbach was appointed deputy chief executive officer; designer and artist Hussein Chalayan became creative director, and Puma AG acquired a majority stake in Chalayan's business and Hussein Chalayan.

Puma AG has been led by former football professional Bjørn Gulden since 1 July 2013.

In 2010, Puma AG acquired Cobra Golf, and took over bodywear and socks company Dobotex the next year.

Puma AG is the main producer of enthusiast driving shoes and race suits.

Rihanna was named creative director of Puma AG overseeing direction of the womenswear line in December 2014.

Puma AG partnered with The Weeknd as a new Global Brand ambassador and creative collaborator.

In 2018, Puma AG re-entered the basketball sneaker market for the first time in 20 years and announced Jay-Z will be the creative director for Puma AG Basketball.

In September 2020, Puma AG signed with Brazilian footballer Neymar, and launched its winter collection with Nigerian singer Wizkid.

In July 2021, Puma AG signed with 18 athletes in India to represent the country in national and international events across sports such as hockey, shooting etc.

In September 2022, Puma AG took its metaverse dream ahead by showcasing its new sneaker NFT collection.

Puma AG has been a public company since 1986, listed on the Frankfurt Stock Exchange.

Puma AG has a few small corporate offices around the world, and four "international hubs": Assembly Row, Somerville, Massachusetts; Hong Kong; Ho Chi Minh City, Vietnam; and global headquarters in Herzogenaurach, Germany.

Puma AG offers products for football, basketball, running, training and fitness, golf, motorsports, and athleisure.

Puma AG is the main sponsor of the Israel Football Association and is currently a focus of the Palestinian Boycott, Divestment and Sanctions movement.

In 2018, Puma AG announced its entrance back into basketball after a break of almost 20 years, and appointed Jay-Z as the division's creative director.

Puma AG made its partnership with netball after 28 years by sponsoring the Melbourne Vixens in 2018, and became the official apparel sponsor of New Zealand's national netball team, the Silver Ferns.

In 2000, Puma AG began auditing all of its suppliers on a yearly basis, and makes the results available in its sustainability reports.

Puma AG acknowledged the poor working conditions and said they would work to improve the situation.

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Puma AG has obtained the Ethical Clothing Australia accreditation for its Australian-made products.

In 2020, the Australian Strategic Policy Institute accused at least 82 major brands, including Puma AG, of being connected to forced Uyghur labor in Xinjiang.

Puma AG is known for boosting positive environmental practices in its supply chain through financial incentives.