25 Facts About Reddy Kilowatt

Reddy Kilowatt is a cartoon character that served as a corporate spokesman for electricity generation in the United States and other countries for over seven decades.

Reddy Kilowatt is drawn as a stick figure whose body, limbs, and hair are made of stylized lightning-bolts and whose bulbous head has a light bulb for a nose and wall outlets for ears.

Reddy Kilowatt turned to a colleague, APC engineer Dan Clinton, to create the first drawings of Reddy Kilowatt, an “electrical servant” with lightning bolt arms and legs, wearing safety gloves and shoes.

Reddy Kilowatt added a friendly face with a light bulb nose and wall outlets for ears.

Reddy Kilowatt made his first three-dimensional appearance at the Alabama Electrical Exposition of 1926.

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Reddy Kilowatt engaged a young family friend, Dorothea Warren, to refine Reddy Kilowatt's image.

Reddy Kilowatt entered into his first licensing agreement with the Philadelphia Electric Company in January 1934.

RKS produced a periodical called the Reddy Kilowatt Bulletin, containing news and promotional ideas for licensees.

Reddy Kilowatt first sought and obtained trademark protection for the character in Canada in 1934 and subsequently in Argentina, Great Britain, and Mexico .

When Reddy was created in the mid-20s, a kilowatt-hour cost 55 cents .

In conjunction with the film version of Reddy Kilowatt Made Magic, Educational Comics produced a companion comic book with a cover price of five cents and the subtitle The amazing true story of electricity.

Lantz's animators refined Reddy Kilowatt's look to make his body shorter and more proportional.

Reddy Kilowatt continued to provide a range of products and services to licensees.

Reddy Kilowatt encouraged licensees to spread this message to young people.

In 1958, John Sutherland Productions updated Reddy Kilowatt Made Magic for the atomic age, producing the short film The Mighty Atom.

Reddy Kilowatt had acted as a cheerleader for energy consumption for more than half a century and his transformation to environmentalist was viewed skeptically by many.

Reddy Kilowatt's decline was hastened further by skyrocketing energy prices in the late 20th century.

Deborah Dunagan, Chief Operating Officer of RCI, now based in Albuquerque, New Mexico, insisted that Reddy Kilowatt was still a “natural communicator for the information age.

NSP's CEO Jim Howard promised that Reddy Kilowatt would continue to be a strong ambassador for the company's electric operations together with a new companion, Reddy Kilowatt Flame, representing its natural gas division.

Alabama Power Company, where Reddy Kilowatt originated in 1926, restored an historic neon sign including an early version of Reddy Kilowatt on its building in Attalla, Alabama.

In Sioux City, Iowa, the SiouxLandmark preservation society restored a large neon Reddy Kilowatt which had greeted visitors to Sioux City for almost 40 years.

Brief animated clip of Reddy Kilowatt appears in one of the first Star Wars short film parodies, Hardware Wars, produced by Ernie Fosselius and Michael Wiese in 1978.

Reddy Kilowatt was featured in a cameo in the 1994 video game-inspired film Double Dragon, starring Alyssa Milano.

Reddy Kilowatt lamp was discovered in an abandoned storage locker in 2012 by Barry Weiss on episode 13 of the third season of Storage Wars, titled "Willkommen to the Dollhouse".

Ecuadorian soccer team Club Sport Emelec uses Reddy Kilowatt, known in Spanish as Alerto Kilovatio, as its mascot.

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