11 Facts About Sears Catalog Home

1.

In some cases, Sears provided construction services to assemble the homes.

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2.

Some builders and companies purchased houses directly from Sears to build as model homes, speculative homes, or homes for customers or employees.

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3.

In 1906, Frank W Kushel, a Sears manager, was given responsibility for the catalog company's unwieldy, unprofitable building-materials department.

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4.

Later, Sears Catalog Home constructed a second mill in Port Newark, New Jersey and purchased the Norwood Sash and Door Company in Norwood, Ohio.

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5.

The ability to mass-produce the materials used in Sears homes reduced manufacturing costs, which allowed Sears to pass along the savings in lower prices for customers.

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6.

Sears Catalog Home offered a plasterboard product similar to modern drywall as an alternative to the plaster and lath wall-building techniques which required skilled carpenters and plasterers.

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7.

Sears Catalog Home was forced to liquidate $11 million in defaulted debt.

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8.

Many of these homes were built in Sears planned "Home Club Plan" developments in New Jersey, New York, Ohio and Pennsylvania.

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9.

Later on in the Modern Homes timeline, Sears had in-office designers but titled them as "experts" rather than actual architects.

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10.

However, many houses described as Sears Homes are not true Sears Homes, being either the product of another kit home manufacturer or not a kit home at all.

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11.

One well-known replica of a Sears Catalog Home house is at the "Farm at Prophetstown" museum in Battle Ground, Indiana, which features a replica of a Hillrose model.

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