In some cases, Sears provided construction services to assemble the homes.
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In some cases, Sears provided construction services to assemble the homes.
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Some builders and companies purchased houses directly from Sears to build as model homes, speculative homes, or homes for customers or employees.
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In 1906, Frank W Kushel, a Sears manager, was given responsibility for the catalog company's unwieldy, unprofitable building-materials department.
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Later, Sears Catalog Home constructed a second mill in Port Newark, New Jersey and purchased the Norwood Sash and Door Company in Norwood, Ohio.
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The ability to mass-produce the materials used in Sears homes reduced manufacturing costs, which allowed Sears to pass along the savings in lower prices for customers.
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Sears Catalog Home offered a plasterboard product similar to modern drywall as an alternative to the plaster and lath wall-building techniques which required skilled carpenters and plasterers.
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Sears Catalog Home was forced to liquidate $11 million in defaulted debt.
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Many of these homes were built in Sears planned "Home Club Plan" developments in New Jersey, New York, Ohio and Pennsylvania.
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Later on in the Modern Homes timeline, Sears had in-office designers but titled them as "experts" rather than actual architects.
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However, many houses described as Sears Homes are not true Sears Homes, being either the product of another kit home manufacturer or not a kit home at all.
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One well-known replica of a Sears Catalog Home house is at the "Farm at Prophetstown" museum in Battle Ground, Indiana, which features a replica of a Hillrose model.
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