19 Facts About Shiseido

1.

Shiseido Company, Limited is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872.

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2.

Shiseido is one of the oldest cosmetic companies in the world and celebrated its 150th anniversary in 2022.

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3.

In Japan, Shiseido is available at cosmetic counters at selected department stores and most pharmacies.

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4.

Shiseido owns numerous brands and subsidiaries worldwide, in addition to its founding label.

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5.

Shiseido is headquartered in Tokyo, and is traded on the Tokyo Stock Exchange.

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6.

The name Shiseido derives from a Chinese expression meaning "praise the virtues of the earth which nurtures new life and brings forth significant values".

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7.

In 1916, Shiseido transitioned from using historical images of Japanese female beauty to more Western ideals of beauty.

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8.

Shiseido partnered with stores to form the Shiseido Cosmetics Chain Store System.

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9.

Shiseido started to expand its cosmetics markets to the international market in the 1950s to 1980s.

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10.

Since Shiseido did not want to tarnish their deluxe brand image their designs and advertisements continued to incorporate highly stylized luxurious motifs.

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11.

Shiseido Monthly was replaced in 1933 with The Shiseido Graph, and then renamed to Hanatsubaki in 1937.

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12.

In 1957, Shiseido began sales in Taiwan, closely followed by Singapore and Hong Kong.

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13.

In 1962, Shiseido expanded to Hawaii; in 1965, it established Shiseido Cosmetics America.

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14.

In 1985, Shiseido was the first company to produce sodium hyaluronate from non-animal origin sources.

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15.

On 15 July 2013, Shiseido announced it was opening a wholly owned subsidiary in India.

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16.

On 20 February 2014, Shiseido agreed to sell its Carita and Decleor brands to L'Oreal for €227.

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17.

Partial list of Shiseido's wholly owned brands and subsidiaries, as well as exclusive licensing agreements.

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18.

Shiseido produces a line of cosmetics simply called "The Makeup" that provide a full range of products including: lip products, powder eye shadows, eye liner pencils, mascara, fluid and compact foundations, concealers, and powder blushes.

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19.

Shiseido stepped into the world of cosmetics with the introduction of Eudermine in 1897, and established the Cosmetics Division and a store selling cosmetics in 1916.

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