47 Facts About L'Oreal


L'Oreal S A is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris.

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The guiding principles of the company, which eventually became L'Oreal, were research and innovation in the field of beauty.

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L'Oreal hired several members of the group as executives after World War II, such as Jacques Correze, who served as CEO of the United States operation.

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L'Oreal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products.

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L'Oreal has 21 worldwide research and development centers: three global centers in France: Aulnay, Chevilly and Saint-Ouen.

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L'Oreal purchased Synthelabo in 1973 to pursue its ambitions in the pharmaceutical field.

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On 17 March 2006, L'Oreal purchased cosmetics company The Body Shop for £562 million.

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In January 2014, L'Oreal finalized the acquisition of major Chinese beauty brand Magic Holdings for $840 million.

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In June 2014, L'Oreal agreed to acquire NYX Cosmetics for an undisclosed price, bolstering its makeup offerings in North America where its consumer-products unit has faltered.

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In September 2014, L'Oreal announced it had agreed to purchase Brazilian hair care company Niely Cosmeticos Group for an undisclosed amount.

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In March 2018, L'Oreal acquired the beauty augmented reality company ModiFace.

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In May 2018, L'Oreal announced a new beauty and fragrance partnership with Valentino.

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In December 2021, L'Oreal announced the acquisition of the vegan skin care brand Youth to the People.

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In March 2008, L'Oreal acquired 3 Suisse's stake, taking sole control of the company.

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In November 2013, L'Oreal announced that Le Club des Createurs de Beaute would cease activity in the first half of 2014.

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Since 1997, L'Oreal has been an official partner of The Cannes Film Festival.

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L'Oreal owns a Hair and Body product line for kids called L'Oreal Kids, the slogan for which is "Because we're worth it too".

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In November 2012, L'Oreal inaugurated the largest factory in the Jababeka Industrial Park, Cikarang, Indonesia, with a total investment of US$100 million.

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L'Oreal Paris has a group of ambassadors, artists, actresses, and activists referred to as the L'Oreal Paris "Dream Team".

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L'Oreal Group has its head office in the Centre Eugene Schueller in Clichy, Hauts-de-Seine, close to Paris.

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In 2003, L'Oreal announced its 19th consecutive year of double-digit growth.

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In 2013, L'Oreal announced a new sustainability plan it called "Sharing Beauty With All", committing to reduce the environmental impact of all products.

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Since the 80s, L'Oreal has invested €900 million in researching alternatives to animal testing for product safety, using methods such as reconstructed skin models, such as the Episkin model at their research centres in Gerland, France, and Pudong, China.

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In 2013, L'Oreal was part of a consortium calling on the EU to invest more in research on alternatives to animal testing.

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In 2020, L'Oreal announced a cooperation with French biochemistry pioneer Carbios, aiming to establish a method of dissolving plastic waste by using enzymes.

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L'Oreal Paris suspended all commercial activity in Russia, both retail and wholesale.

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In 2014, L'Oreal was listed 61st among 1200 of India's most trusted brands according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, a brand analytics company.

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In 2008, L'Oreal was named Europe's top business employer by the European Student Barometer, a survey conducted by Trendence that covers 20 European countries and incorporates the responses of over 91,000 students.

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L'Oreal holds a global competition known as "L'Oreal Brandstorm" each year to invite students from around the world to be creative, innovative, and build their own business plans based around different topics.

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The L'Oreal Group opened the Predictive Evaluation Center in Lyon, France in 2011.

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Additionally, L'Oreal built an international "Consumer Insights" division as well as, regional Research and Innovation centres in six countries: Japan, China, India, the United States, Brazil, and France.

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In 2011, L'Oreal announced its intention to build a Research and Innovation Center in Bom Jesus Island Rio de Janeiro, Brazil.

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L'Oreal announced in May 2015 that it was partnering with bioprinting startup Organovo to figure out how to 3D print living, breathing derma that can be used to test products for toxicity and efficacy.

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On 16 March 2018, L'Oreal announced that it had acquired Modiface, a beauty tech company that uses augmented reality to allow users to digitally try on different makeup products and hairstyles.

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Later in 2020, L'Oreal Paris introduced their first line of virtual makeup for social media platforms called "Signature Faces", an augmented reality filter for Instagram, Snapchat, Snap Camera, and Google Duo.

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L'Oreal was a member of La Cagoule, which supported the Vichy regime, and was a violent, pro-fascist and anti-communist organisation.

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On March 4,2022, L'Oreal announced €1 mln donation for relief support of Ukrainians who suffer from the 2022 Russian invasion of Ukraine.

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Controversy came from the fact that L'Oreal sells products in China, whose regulators conduct animal testing on cosmetics to be sold within its territory.

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L'Oreal sold The Body Shop to Brazilian group Natura Cosmeticos in 2017.

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L'Oreal is reported as saying the decision was "incomprehensible", and would challenge the measure in court.

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In July 2011, the British Advertising Standards Authority took action against L'Oreal, banning two airbrushed Lancome advertisements in the UK featuring actress Julia Roberts and supermodel Christy Turlington.

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L'Oreal acknowledged that the photos had been airbrushed but argued that the two cosmetic products could actually produce the results depicted in the ads and that the results of the products had been scientifically proven.

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L'Oreal has a team of 400 members of staff who post content to Facebook every day, according to Marc Menesguen, the company's chief marketing officer.

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L'Oreal was fined by Autorite de la concurrence in France in 2016 for price-fixing on personal hygiene products.

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Shortly after terminating Bergdorf, L'Oreal released a statement claiming their commitment to "[support] diversity and tolerance towards all people irrespective of their race, background, gender and religion" and had terminated their partnership with Bergdorf because her comments were "at odds with those values".

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In 2018, L'Oreal Paris hired Amber Heard as a Global Ambassador, giving a special tribute to her.

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L'Oreal owns interests in various activities such as fine chemicals, health, finance, design, advertising, and insurance.

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