SodaStream is headquartered in Kfar Saba, Israel, and has 13 production plants.
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29 Facts About SodaStream
3.
In October 2015, under growing pressure from activists of the Palestinian-led BDS movement, SodaStream closed its facility in Mishor Adumim and relocated it to the town of Lehavim in Israel proper.
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4.
SodaStream Sparkling Water Maker is a device that forces carbon dioxide gas into water, making it sparkling .
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5.
In 2013, SodaStream partnered with Ocean Spray to market three Ocean Spray flavours for use with the SodaStream home soda maker.
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6.
SodaStream machines were popular during the 1970s and 1980s in the UK, and are associated with nostalgia for that period.
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7.
In 1985, after various changes of ownership, SodaStream became a wholly owned subsidiary of Cadbury Schweppes, although it operated as an autonomous business within the group.
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8.
In 1998, SodaStream was bought by Soda-Club, an Israeli company founded in 1991 by Peter Wiseburgh, who from 1978 to 1991 had been Israel's exclusive distributor for SodaStream, creating the world's largest home carbonation systems supplier.
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9.
In 2012, SodaStream teamed with Yves Behar to introduce SodaStream Source, a line of soda machines designed with a special emphasis on sustainability.
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10.
In June 2013, Israeli financial newspaper Calcalist incorrectly predicted a $2 billion Pepsi takeover of SodaStream, sending SODA stock higher before the rumours were promptly debunked by PepsiCo.
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11.
In October 2014, SodaStream announced its revenue for 2014 was expected to decline to $562.
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12.
SodaStream has been involved in environmental projects, including waste reduction, beach cleanup and reforestation.
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13.
In 2011, SodaStream partnered with the Israel Union for Environmental Defense to launch an initiative promoting waste reduction and an improvement in the quality of tap water.
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14.
Also in 2011, SodaStream launched a campaign with Erin O'Connor to raise awareness to the effects of plastic bottle waste on the environment.
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15.
SodaStream partnered with Trees for the Future in 2012 to launch the Replant Our Planet initiative: for each home beverage carbonation system sold from its Rethink Your Soda product line, SodaStream committed to planting hundreds of thousands of trees in Brazil.
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16.
The campaign, initiated by SodaStream to raise awareness to the impact of cans and plastic bottles on the environment, calls on the United Nations to designate one day of the year a "Bottle Free Day".
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17.
In 2010, SodaStream launched an international campaign to raise awareness of bottle and can consumption.
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18.
SodaStream responded by dismissing the threats and announcing that it would display the cage outside Coca-Cola's headquarters in Atlanta.
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19.
SodaStream CEO said "The banned ad was a win because of the quality as well as the quantity of the exposure we received".
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20.
Since 2016, SodaStream has worked with influencer marketing in social media.
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21.
Court of Justice of the European Union ruled in 2010 that SodaStream was not entitled to claim a "Made in Israel" exemption from EU customs payments for products manufactured in the West Bank because Israeli settlements in the West Bank are outside the territorial scope of the EC-Israel Agreement.
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22.
Oxfam has stated that "businesses, such as SodaStream, that operate in settlements further the ongoing poverty and denial of rights of the Palestinian communities that we work to support" and opposes all trade with the settlements citing their illegality under international law.
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23.
SodaStream described the factory as "building bridges between us and the Palestinian population, and we provide our Palestinian employees with respectable employment opportunities and an appropriate salary and benefits".
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24.
One Palestinian employee said he was ashamed to work for SodaStream and felt like a "slave" working on an assembly line for twelve hours a day.
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25.
When French host Cyril Hanouna aired a homophobic prank on French TV in May 2017, SodaStream first refused to stop advertising and supporting Hanouna's program, but eventually decided to withdraw its advertising.
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26.
In July 2014, SodaStream fired 60 Palestinian workers after they had complained about not receiving sufficient food to break Ramadan fasts during night shifts.
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27.
SodaStream claimed that the workers were given a hearing and that they were not denied severance pay.
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28.
SodaStream announced that its factory in Ma'ale Adumim would be closed by the end of 2015 in order to save $9 million in production costs.
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29.
Some news sources reported that SodaStream blamed the Boycott, Divestment and Sanctions movement for the closing of its plant.
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