Cadbury is internationally headquartered in Buckinghamshire, and operates in more than 50 countries worldwide.
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Cadbury is internationally headquartered in Buckinghamshire, and operates in more than 50 countries worldwide.
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Cadbury was founded in Birmingham, England, in 1824, by John Cadbury, a Quaker who sold tea, coffee and drinking chocolate.
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Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George.
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In 1992, chairman of the company for 24 years, Sir Adrian Cadbury, produced the Cadbury Report, a code of best practice which served as a basis for reform of corporate governance around the world.
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Cadbury was a constant constituent of the FTSE 100 on the London Stock Exchange from the index's 1984 inception until the company was bought by Kraft Foods Inc in 2010.
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In 1847, John Cadbury became a partner with his brother Benjamin and the company became known as "Cadbury Brothers".
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Cadbury introduced his brand of the chocolate bar in 1849, and that same year, Cadbury and Fry's chocolate bars were displayed publicly at a trade fair in Bingley Hall, Birmingham.
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The Cadbury brothers opened an office in London, and in 1854 they received the Royal Warrant as manufacturers of chocolate and cocoa to Queen Victoria.
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In 1891, the Cadbury brothers filed a patent for a chocolate-coated biscuit.
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In 1893, George Cadbury bought 120 acres of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'.
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In 1905, Cadbury launched its Dairy Milk bar, a production of exceptional quality with a higher proportion of milk than previous chocolate bars.
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George Cadbury handed over two company-owned buildings for use as hospitals – "The Beeches" and "Fircroft", and the management of both hospitals earned the War Office's highest award.
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Cadbury expanded its product range with Flake, Creme eggs, Fruit and Nut, and Crunchie .
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Cadbury took direct control of the under-performing Fry in 1935.
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Between the two world wars Cadbury sent test packages to British schoolchildren in exchange for their opinions on new products, one of whom, Roald Dahl, would later write the children's novel Charlie and the Chocolate Factory.
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Cadbury subsequently invested in new factories and had an increasing demand for their products.
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Cadbury has been a holder of a Royal Warrant from Queen Elizabeth II since 1955.
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In 1967, Cadbury acquired an Australian confectioner, MacRobertson's, beating a rival bid from Mars.
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Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in 1969.
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In 1986, Cadbury Schweppes sold its Beverages and Foods division to a management buyout known as Premier Brands for £97 million.
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In 1992, company chairman Sir Adrian Cadbury produced the Cadbury Report, a code of best practice which served as a basis for reform of corporate governance around the world.
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In 1999, Cadbury Schweppes sold its worldwide beverage businesses to The Coca-Cola Company except in North America and continental Europe for $700 million.
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In 2003, Cadbury Schweppes acquired Adams, the US chewing gum operations of Pfizer Inc, for $4.
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In March 2007, it was revealed that Cadbury Schweppes was planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business.
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In December 2008 it was announced that Cadbury was to sell its Australian beverage unit to Asahi Breweries.
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In October 2007, Cadbury announced the closure of the Somerdale Factory, in Keynsham, Somerset, formerly part of Fry's.
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In mid-2009, Cadbury replaced some of the cocoa butter in their non-UK chocolate products with palm oil.
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Acquisition of Cadbury faced widespread disapproval from the British public, as well as groups and organisations including trade union Unite, who fought against the acquisition of the company which, according to Prime Minister Gordon Brown, was very important to the British economy.
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In January 2017, Cadbury became the official snack partner of the Premier League, and sponsored the Premier League Golden Boot and Premier League Golden Glove awards.
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Cadbury has its head office at Cadbury House in the Uxbridge Business Park in Denham, Buckinghamshire, England.
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Cadbury relocated to Uxbridge Business Park from its previous head office at 25 Berkeley Square in Mayfair, City of Westminster in 2007 as a cost-saving measure.
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In 2014, Mondelez announced a £75 million investment in the site, with Cadbury stating it “reinforces Bournville's position at the heart of the British chocolate industry”.
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Cadbury USA produces candy, gum, breath mints and cough drops.
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Cadbury was formed after the then Cadbury Schweppes purchased the Adams brand from Pfizer in December 2002 for US$4.
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In 1978, Cadbury merged with Peter Paul, makers of Mounds and Almond Joy.
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Cadbury's Claremont was modelled on Bournville, with its own village and sporting facilities.
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Cadbury's Claremont was once a popular tourist attraction and operated daily tours; however, the factory ceased running full tours mid-2008, citing health and safety reasons.
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In 2015, the Australian Cadbury factory, located in Hobart, reduced its work force by 80 and in 2017 closed its visitor's centre.
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Cadbury had operated a factory in Dunedin in New Zealand's South Island until its closure in March 2018.
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In 1930, Cadbury partnered with local confectionery businessman Richard Hudson, who owned a chocolate, confectionery, biscuit factory on Castle Street.
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Cadbury later established a second factory in Auckland in the North Island.
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In 2003, Cadbury established a tourist attraction on the premises of the Dunedin factory known as Cadbury World, which featured a large chocolate waterfall.
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In 2007, Cadbury closed down its Auckland factory, leading to the loss of 200 jobs.
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On 16 February 2017, it was reported that Cadbury would be closing its factory in Dunedin, New Zealand by March 2018.
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Cadbury's confirmed that Cadbury would offer a redundancy support package to staff and would sponsor staff willing to move to Australia to work.
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On 17 October 2017, Cadbury announced that it would be shifting all production of its New Zealand brands to Australia after failing to find a local supplier.
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Mondelez area vice-president Banfield confirmed that Cadbury had sold the former factory site to the Ministry of Health for an undisclosed amount.
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Since 1965 Cadbury has pioneered the development of cocoa cultivation in India.
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For over two decades, Cadbury has worked with the Kerala Agricultural University to undertake cocoa research.
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CBI said Cadbury allegedly conspired with central excise officials between 2009 and 2011 and availed excise benefits to the tune of Rs 241 crore for its new unit in Himachal Pradesh.
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Cadbury was introduced to South Africa in 1903 by the Cadbury brothers, Richard and George.
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The brand's popularity grew such that in 1926, the South African arm of Cadbury was formed and plans were made to construct a local chocolate manufacturing plant.
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Cadbury broke ground with a chocolate plant in Port Elizabeth in 1930.
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In 2011, Kraft Foods, the company that then owned Cadbury, announced that it would be launching a fair-trade Dairy Milk chocolate bar on the South African market.
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The South African operation of Cadbury has a completely Africa-based supply chain, with cocoa beans bought in Ghana and the chocolate bars made in the factory at Port Elizabeth.
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Cadbury famously trademarked the colour purple for chocolates with registrations in 1995 and 2004.
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Cadbury has had famous names on their products, which includes a Paddington Bear branded chocolate bar in 1977, and Spice Girls-branded chocolate at the height of their 1990s success.
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Four commercials for Cadbury products featured in the top 50 of Channel 4's 2000 UK poll of the "100 Greatest Adverts".
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Cadbury has specifically designed booths for the occasion but in 2020 due to the COVID-19 pandemic the campaign was done virtually.
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Major chocolate brands produced by Cadbury include the bars Dairy Milk, Crunchie, Double Decker, Caramel, Wispa, Boost, Picnic, Flake, Curly Wurly, Chomp, and Fudge; chocolate Buttons; the boxed chocolate brand Milk Tray; and the twist-wrapped chocolates Heroes which are most popular around holidays, such as Christmas and Halloween .
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On 20 January 2006, Cadbury Schweppes detected a strain of the Salmonella Montevideo bacteria, affecting seven of its products.
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Cadbury pleaded guilty to all nine charges, and was fined one million pounds at Birmingham Crown Court—the sentencing of both cases was brought together.
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On 10 February 2007, Cadbury recalled some of its Easter eggs due to a labelling error.
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Cadbury said the products were "perfectly safe" for people without nut allergies to eat.
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On 14 September 2007, Cadbury Schweppes investigated a manufacturing error over allergy warning, recalling for the second time in two years thousands of chocolate bars.
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On 29 September 2008, Cadbury withdrew all of its 11 chocolate products made in its three Beijing factories, on suspicion of contamination with melamine.
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The investigation followed reports that unscheduled checks had shown that two chocolates produced by Mondelez International Inc, the parent company of Cadbury, violated Islamic law and led to a boycott of all its products in the country.
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In 2022, Cadbury Exposed: Dispatches aired on Channel 4 revealed child labour in cocoa farming for Cadbury chocolate.
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