Transsion Holdings is a manufacturer of mobile phones based in Shenzhen, China.
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Transsion Holdings entered the African market with its Tecno and Itel brands, and started focusing on the African market in July 2008, initially with feature phones.
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Transsion Holdings set up its Nigerian subsidiary in June 2008, and had subsidiaries in seven countries in Africa by October that year.
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Transsion Holdings was the largest manufacturer of mobile phones in Africa in the first half of 2017.
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In October 2018, Transsion Holdings started producing smartphones in their new manufacturing plant in Bangladesh.
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Transsion Holdings became a public listed company in September 2019 by listing on the STAR Market section of the Shanghai Stock Exchange.
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Transsion Holdings sells mobile phones in Africa, Middle East, Southeast Asia, South Asia, and Latin America.
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Transsion Holdings was the first non-African mobile phone company to set up an after-sales support network in Africa.
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Transsion Holdings's phones offer a feature that calibrates camera exposures for darker skin tones, allowing face details to be retained.
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Transsion Holdings developed phones with dual SIM functionality, which were well received because African users commonly used more than one SIM card at a time to save money.
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Transsion Holdings released phones with long battery life, which are suited to low electrification rates in Africa and the propensity of blackouts.
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