12 Facts About WSLS-TV

WSLS-TV is a television station licensed to Roanoke, Virginia, United States, serving the Roanoke–Lynchburg market as an affiliate of NBC.

In 1955, WSLS-TV moved from the Shenandoah Building on First Street to a new studio on Third Street.

In 1969, WSLS-TV was purchased from Shenandoah Life Insurance Company by Roy H Park for $7.

In 1992, WSLS-TV launched "The Spirit of Virginia" promotional campaign, emphasizing the station's new "down home" news philosophy that included more features and a stronger emphasis on soft, community oriented news.

In September 1995, WSLS-TV ended "The Spirit of Virginia" campaign and revamped the look and focus of the station, shedding the "down home" philosophy in favor of a more hard-news approach.

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In 1996, WSLS-TV signed a deal with Grant Broadcasting, the owner of Roanoke's Fox affiliates WFXR and WJPR, to produce a 10 p m newscast for the Fox stations.

In February 2018, WSLS-TV announced it had purchased a warehouse on Fifth Street to build a new television studio and would sell its existing Third Street facilities upon moving into the new building.

On cable, WSLS-TV can be seen as far south as Yanceyville, North Carolina, as far east as Clarksville, as far west as Marion and as far north as Harrisonburg, Staunton and Snowshoe, West Virginia.

WSLS-TV is carried out of market for North Carolina DirecTV viewers in the counties of Caswell and Rockingham.

WSLS-TV has produced several local talk shows throughout its history.

WSLS-TV's interviewed notable locals on the women-oriented program and shared fashion tips and household interests, among other topics.

However, in February 2011, WSLS-TV announced it would revamp Our Blue Ridge by renaming it Daytime Blue Ridge, with continued discussion of similar topics along a more heightened emphasis on the community.