15 Facts About YouTube Premium

YouTube Premium is a subscription service offered by the video platform YouTube.

Later in the year, it was reported that YouTube Premium was planning to make some of the original content associated with the service available on an ad-supported basis.

Alongside Music Key, Google introduced tighter integration between Play Music and YouTube Premium's apps, including the sharing of music recommendations, and access to YouTube Premium's music videos from within the Play Music app.

YouTube Premium sought to compete against sites such as Netflix, Amazon Prime Video and Hulu by offering original content as part of the subscription service, leveraging prominent YouTube Premium personalities in combination with professional producers.

On June 18,2018, YouTube rebranded the service as YouTube Premium, helping to distance itself from the pornography website RedTube.

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YouTube Premium subscription allows users to watch videos on YouTube without advertisements across the website and its mobile apps, including the dedicated YouTube Music, YouTube Gaming, and YouTube Kids apps.

YouTube Premium offers original content that is exclusive to subscribers, which is created and published by YouTube's largest creators.

YouTube Premium offers original films and series produced in collaboration with professional studios and YouTube personalities, under the banner YouTube Originals.

Access to YouTube Originals is included in YouTube's separate streaming television service YouTube TV, but a YouTube Premium subscription is still required for the service's other benefits.

In November 2018, it was reported that YouTube was planning to offer some of its premium shows available for free on an ad-supported basis by 2020.

Reception to YouTube Premium has been mixed amongst consumers and journalists alike.

YouTube Premium releasing experimental features as well to subscribers was a benefit to Nield, which as of writing included the rollout of pinch to zoom in videos.

Some have additionally noted that YouTube Premium's paid features can easily be replicated with free online tools, particularly with YouTube downloader websites replacing Premium's downloading feature and Adblock removing the need to pay to remove ads.

In May 2014, prior to the official unveiling of the Music Key service, the independent music trade organization Worldwide Independent Network alleged that YouTube Premium was using non-negotiable contracts with independent labels that were "undervalued" in comparison to other streaming services, and stated that YouTube Premium threatened to block a label's videos from public access if they did not agree to the new terms.

The Financial Times later reported that YouTube Premium had reached an aggregate deal with Merlin Network—a trade group representing over 20,000 independent labels, for their inclusion in the service.