15 Facts About Alnatura


Alnatura Produktions- und Handels GmbH is a chain of organic food supermarkets and producer of organic food headquartered in Darmstadt, Hesse in Germany.

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Alnatura was founded in 1984 and distributes food and textiles, produced according to ecological aspects, under the trademark Alnatura.

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Alnatura currently operates 107 supermarkets in Germany, each with 500 to 800 square meters of retail space, mainly in Baden-Wuerttemberg, Hesse and Rhineland-Palatinate.

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Alnatura was able to balance this out by opening more stores of their own and becoming partners with the Edeka-Group, dm's rival Muller by Erwin Muller, and by collaborating internationally.

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In September 2016, the first eggs of the Alnatura Bruderkuken-Initiative were regionally delivered; the concept is planned to be applied to more and more stores.

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In Oktober 2019, Alnatura and other organic supermarkets in Germany discontinued millet products by the 'Spreewalder Hirsemuhle' because the owner is a member of the political party AfD .

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In Luxembourg, products by Alnatura are distributed by the local supermarket chain Cactus, while in France, the products can be bought in the supermarket chain Match.

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Since June 2012, Alnatura-markets have been participating in the Payback-Points-Programme.

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Gotz Rehn, the founder and director of Alnatura, was greatly influenced by the Anthroposophic movement, instilling its values to the brand.

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In 2011, Alnatura was named "Pioneer of Organic Retail Markets" in first place, and was decorated with the title of Germany's most sustainable business.

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In 2016, Alnatura received the award for Germany's most sustainable medium-sized company by the jury of the National German Sustainability Award.

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In 2019, Alnatura was nominated for and featured under the top three of the German Sustainability Award Architecture.

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Alnatura convinced "with its extraordinarily holistic quality, which is pioneering and fathoms the opportunities of sustainable constructions".

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Alnatura, which is not bound to the Collective Agreement Act, announced in April 2010 that they would in the future cash out a minimum amount of payment in correspondence to the collective agreement, as a reaction to the critical news coverage in the media about their below standard range wages.

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In 2019, Alnatura paid their employees in Berlin stores in correspondence to the agreed wages.

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