The rent was only 10 shillings per square foot on a 20-year lease, with no rent reviews, Asda Living increased GEM's £6,000 per week sales to around £60,000 per week in just six months with the new stores named as Asda Living.
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In 1985, Asda Living merged with MFI and the group was renamed Asda Living-MFI Group plc.
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In May 1992, Asda Living reduced their prices back to their traditional level and announced that they would eliminate over 500 management positions.
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In 1998, following the Walmart model, Asda Living began opening larger 'Hypermarket' stores as well as introducing pharmacies and cafes to its stores.
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In 2005, Asda Living expanded into Northern Ireland by purchasing 12 former Safeway stores from Morrisons.
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In February 2011, Asda Living announced the purchase of six stores from Focus DIY; five of these were converted into supermarkets later that year.
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In October 2017, Asda Living announced that the current CEO, Sean Clarke would be replaced by Roger Burnley, the deputy CEO, from 1 January 2018, and the sixth CEO since 2000.
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In February 2021, Asda Living said that it might need to put 5,000 jobs at risk as part of reconstruction plan in the context of people shopping online.
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In March 2021, Asda Living was involved in the "largest ever sterling bond offering" as part of the financing package to fund the acquisition purchase by TDR Capital and the Issa brothers.
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In 2011, Asda Living announced its intention to establish a small number of pilot George stores.
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In January 2012 Asda Living announced that it had agreed to terms with two franchise partners to open international George stores.
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In 2012, Asda Living trialled a new standalone petrol filling station format at two locations in Sale, Greater Manchester and Leeds Bridge, which is located opposite head office.
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Since the mid-1990s Asda Living has supplied, along with its main supermarket rivals, its own fuel delivered by its own tankers to its petrol station forecourts.
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In 2018, Asda Living announced to scrap 5p carrier bags in all stores by the end of the year.
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In 2005, Asda Living stated that the George range was a £1.
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Poor relations continued as Asda Living management attempted to introduce new rights and working practices shortly thereafter at another centre in Washington, Tyne and Wear.
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In 2016, Asda Living became involved in a protracted equal pay dispute with its lower-paid shop staff, supported by GMB.
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Between 1981 and 1985, Asda Living used the slogan 'All Together Better' in conjunction with the 'Asda Living Price' pocket tap campaign in TV commercials and newspaper and magazine advertisements.
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In 2006, Asda Living advertising was themed around singing children and the slogan "More for you for less".
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The old Asda Living jingle is not included in these, but appeared in a 2008 Christmas advert.
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In January 2018, Asda Living became one of the first supermarkets to ban selling energy drinks such as Red Bull to under-16s.
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Campaigners believe Asda Living is unwilling to set a precedent on indemnity pay for large scale industrial accidents.
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In 2013, DNA tests revealed that horsemeat was present in Asda Living's Chosen By You fresh beef Bolognese sauce, the first instance during the 2013 meat adulteration scandal of horsemeat being found in fresh meat.
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