47 Facts About Baidu


Baidu, Inc is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence (AI), headquartered in Beijing's Haidian District.

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Baidu was incorporated in January 2000 by Robin Li and Eric Xu.

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Baidu has origins in RankDex, an earlier search engine developed by Robin Li in 1996, before he founded Baidu in 2000.

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Baidu offers various services, including a Chinese search engine, as well as a mapping service called Baidu Maps.

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In 2017, Baidu GBU entered into a partnership with Snap Inc to act as the company's official ad reseller for Snapchat in Greater China, South Korea, Japan and Singapore.

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In 2018, Baidu divested the "Global DU business" portion of its overseas business, which developed a series of utility apps including ES File Explorer, DU Caller, Mobojoy, Photo Wonder and DU Recorder, etc.

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Baidu has the second largest search engine in the world, and held a 76.

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In December 2007, Baidu became the first Chinese company to be included in the NASDAQ-100 index.

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In October 2018, Baidu became the first Chinese firm to join the United States-based computer ethics consortium Partnership on AI.

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Baidu worked on developing better algorithms for search engines and remained at IDD Information Services from May 1994 to June 1997.

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Baidu was incorporated on January 18, 2000, by Robin Li and Eric Xu.

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In 2001, Baidu allowed advertisers to bid for ad space and then pay Baidu every time a customer clicked on an ad, predating Google's approach to advertising.

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In 2003, Baidu launched a news search engine and picture search engine, adopting a special identification technology capable of identifying and grouping the articles.

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Baidu went public on Wall Street through a variable interest entity based in the Cayman Islands on August 5, 2005.

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On July 31, 2012, Baidu announced that it would team up with Sina to provide mobile search results.

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On November 18, 2012, Baidu announced that it would be partnering with Qualcomm to offer free cloud storage to Android users with Snapdragon processors.

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On October 9, 2014, Baidu announced acquisition of Brazilian local e-commerce site Peixe Urbano.

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In June 2017, Baidu partnered with Continental and Bosch, auto industry suppliers, on automated driving and connected cars.

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In September 2017, Baidu rolled out a new portable talking translator that can listen and speak in several different languages.

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Baidu will be inserting artificial intelligence technology into smartphones, through its deep learning platform.

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On July 16, 2013, Baidu announced its intention to purchase 91 Wireless from NetDragon.

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Name Baidu literally means "a hundred times", or alternatively, "countless times".

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Baidu offers several services to locate information, products and services using Chinese-language search terms, such as, search by Chinese phonetics, advanced search, snapshots, spell checker, stock quotes, news, knows, postbar, images, video and space information, and weather, train and flight schedules and other local information.

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Baidu sells its advertising products via a network of resellers.

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Baidu focuses on generating revenues primarily from online marketing services.

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Baidu's pay for placement platform enables its customers to reach users who search for information related to their products or services.

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Baidu uses third-party distributors to sell some of its online marketing services to end customers and offers discounts to these distributors in consideration of their services.

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Baidu offers certain consultative services, such as keyword suggestions, account management and performance reporting.

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Baidu suggests synonyms and associated phrases to use as keywords or text in search listings.

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Baidu provides online daily reports of the number of clickthroughs, clicked keywords and the total costs incurred, as well as statistical reports organized by geographic region.

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Baidu offers ProTheme services to some of its Baidu Union members, which enable these members to display on their properties its customers' promotional links that are relevant to the subject and content of such members' properties.

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Baidu generates revenues from ProTheme services based on the number of clicks on its customers' links and share the revenues with its Baidu Union members in accordance with pre-agreed terms.

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Baidu's fixed-ranking services allow customers to display query-sensitive text links at a designated location on its search results pages.

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Baidu TV provides advertisers access to the websites of its Baidu Union members, allowing advertisers to choose Websites on which they post their video advertisements with the aid of its advertisement targeting and matching system.

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In June 2008, Baidu launched My Marketing Center, a customized platform integrating industry information, market trends and business, and industry news and reports to assist existing customers in their sales and marketing efforts.

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Baidu is the most used search engine in China, controlling 76.

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In February 2015, Baidu was alleged to use anticompetitive tactics in Brazil against the Brazilian online security firm PSafe and Qihoo 360.

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Baidu has started to invest in deep learning research and is integrating new deep learning technology into some of its apps and products, including Phoenix Nest.

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Baidu has applied for a utility patent in the UK, for its proprietary site-wise search technology which is currently available in China.

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Baidu has more than 7, 000 published AI patent applications in China, the highest in the country.

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The AI open platform Baidu Brain has made available more than 250 core AI capabilities to over 1.

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In July 2022, Baidu unveiled the Apollo RT6, a driverless vehicle that is planned to join Baidu's driverless fleet in 2023.

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In 2017, Baidu began coordinating with the Chinese Ministry of Public Security as well as 372 Internet police departments to detect information related to "anti-government rumors" and then flooding "Baidu-linked web sites, news sites and devices with alerts dispelling the so-called misinformation.

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Baidu found the Second Hospital of the Beijing Armed Police Corps through the search engine Baidu, on which the hospital had been promoting itself.

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The investigation led Chinese regulators to impose several restrictions on Baidu, including adding disclaimers to promotional content and establishing channels for complaints about Baidu services.

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Baidu sold the hemophilia online community, one of the communities of Tieba, to unqualified hospitals.

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In January 2016, Baidu announced that it will stop selling all of its illness-related Tieba.

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