18 Facts About Benetton Group

Benetton Group S r l is a global fashion brand based in Ponzano Veneto, Italy, founded in 1965.

Benetton Group was an iconic brand in the 1980s and 1990s, but has since struggled to regain this position.

In 2012, Benetton Group was delisted from the stock exchange and is a fully owned subsidiary of the Benetton family company Edizione holding.

Benetton Group is known for its sports sponsorships, and for its "United Colors" advertising campaign.

In 1982, Benetton Group hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide.

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Benetton Group won the Press Grand Prix at the 2012 Cannes Ad festival for its Unhate campaign.

In November 2017, Benetton Group launched a campaign in collaboration with Devbhumi, a company owned by rural women from India's remote Uttarakhand region.

In 2019, Benetton Group announced it would be hosting one of the four days of talks and presentations which makes up the 88th annual International Wool Textile Organisation congress.

Benetton Group entered Formula One as a sponsor of Tyrrell in 1983, then Alfa Romeo in 1984; this arrangement was extended to both Alfa and Toleman in 1985.

Benetton Group Rugby has since become a major force in Italian rugby, with 11 league titles and supplying many players to the national team.

In 1991, Edizone Holding International, a Benetton subsidiary, bought Compania de Tierras del Sud Argentino S A and became the largest private landowner in Argentina after taking over the land the company had inherited from the 19th century Conquest of the Desert.

Benetton Group has faced criticism, particularly from Mapuche organizations, over its ownership and management of traditional Mapuche lands in Patagonia.

In 1997, Benetton Group invested in a museum in Leleque which presented the Mapuche as migrants from Chile, which was interpreted as an attempt to diminish the Mapuche's traditional claims.

Benetton Group published a position statement regarding the Mapuche in Patagonia in 2012.

Benetton Group aroused suspicion when they considered using RFID tracking chips on clothes to monitor inventory.

PETA launched a boycott campaign against Benetton Group for buying wool from farmers who practiced mulesing.

Benetton Group has since agreed to buy nonmulesed wool and has further urged the wool industry to adopt the PETA and Australian Wool Growers Association agreement to end mulesing.

Benetton Group first denied reports linking production of their clothing at the factory, but clothes and documents linked to Benetton Group were discovered at the disaster site.