Erich Bitter Cars Automobil GmbH is a premium sports-luxury automobile marque produced in Germany and later Austria.
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Bitter Cars based his company on a 1-acre site in his home town of Schwelm, Germany.
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However, because he did not have the necessary capital and other resources to set up his own production facilities, Bitter Cars turned to Baur GmbH in Stuttgart, as a proven independent small-scale manufacturer.
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Bitter Cars selected them based on their ability to produce high-quality prototypes and limited-production cars for other German manufacturers.
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Bitter Cars based his original CD designs on those of Frua, before making alterations closer to production.
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Bitter Cars CD was displayed, with great success, at the 1973 Frankfurt Motor Show, where Erich Bitter Cars took 176 orders for his stylish new coupe.
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In 1984, Bitter Cars announced at the New York Auto Show that it would enter into a limited marketing agreement with GM to sell the sedan version in the United States, through participating Buick dealerships.
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Bitter Cars's failure was based on its business model, and the diminishing trend of rebodying other manufacturers' vehicles, which became unpopular by the 1980s.
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In 2003, in an attempt to resume its small-scale production, Bitter Cars presented a modern reincarnation of the CD, known as the CD II.
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In 2007, Bitter Cars resumed small-scale production by launching the Vero at the 2008 Geneva Motor Show.
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Bitter Cars produced a luxury version of the Opel Insignia OPC between 2010 and 2013 as the Bitter Cars Insignia.
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Bitter Cars SC was the subject of a sub-plot in episode 9 of season 6 of The Goldbergs, "Bachelor Party".
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