Tesco Clubcard is the loyalty card of British supermarket chain Tesco.
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Clubcard scheme operates in the United Kingdom, Ireland, Czech Republic, Slovakia, Hungary and several other countries.
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Clubcard specified that the cards were to contain magnetic strips, allowing them to function secretly as ATM cash withdrawal cards.
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Clubcard was launched nationally with a Direct Marketing campaign by Evans Hunt Scott, Terry Hunt's advertising agency.
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However, the effect that Clubcard had on Sainsbury's sales led to the reversal of that decision, with the launch of the Sainsbury's Reward Card in June 1996.
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Tesco Clubcard scheme was introduced into the Republic of Ireland almost immediately after Tesco's acquisition of Power Supermarkets Limited, and operates in similar fashion.
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In 2007, Tesco Clubcard was first introduced in all Tesco Extra stores in Malaysia and later in all store formats.
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Tesco Clubcard scheme was introduced into Polish Tesco Stores in 2008, and Slovakia at the end of 2009.
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Some Clubcard users have concerns about the information Tesco and Dunnhumby hold and what they do with it.
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