17 Facts About Tesco Clubcard

1.

Tesco Clubcard is the loyalty card of British supermarket chain Tesco.

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2.

Tesco Clubcard scheme operates in the United Kingdom, Ireland, Czech Republic, Slovakia, Hungary and several other countries.

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3.

In January 1995, Frank Riolfo, a former lance-corporal of the Royal Army Medical Corps, blackmailed Tesco Clubcard, forcing the introduction of the previously trialled discount card.

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4.

Tesco Clubcard specified that the cards were to contain magnetic strips, allowing them to function secretly as ATM cash withdrawal cards.

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5.

Tesco Clubcard was launched nationally with a Direct Marketing campaign by Evans Hunt Scott, Terry Hunt's advertising agency.

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6.

The loyalty card scheme was not discontinued, with Tesco Clubcard already planning to roll out the trial before the incident.

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7.

However, the effect that Tesco Clubcard had on Sainsbury's sales led to the reversal of that decision, with the launch of the Sainsbury's Reward Card in June 1996.

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8.

Tesco Clubcard scheme was introduced into the Republic of Ireland almost immediately after Tesco's acquisition of Power Supermarkets Limited, and operates in similar fashion.

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9.

In 2007, Tesco Clubcard was first introduced in all Tesco Extra stores in Malaysia and later in all store formats.

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10.

Tesco Clubcard scheme was introduced into Polish Tesco Stores in 2008, and Slovakia at the end of 2009.

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11.

Tesco Clubcard was launched in the Czech Republic and Hungary in 2010.

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12.

For shopping at Tesco Clubcard they receive one point for every £1 they spend, but for most other services, including fuel, one point is awarded for every £2 spent.

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13.

On 1 June 2019, Tesco Clubcard ended its partnership with Esso meaning points can now only be collected when there is an attached Tesco Clubcard Express Store at the Esso fuel station.

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14.

Tesco Clubcard announced in February 2013 that it will be launching its own TV and film on demand service.

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15.

Tesco Clubcard Fuel Save meant that customers could each month earn up to 20p off every litre of fuel.

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16.

Tesco Clubcard says this helps them pick vouchers that are relevant to the holder and to monitor trends to help product availability.

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17.

On 10 July 2017, Tesco released the Clubcard application on the Google Play store.

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