Tesco Clubcard is the loyalty card of British supermarket chain Tesco.
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Tesco Clubcard is the loyalty card of British supermarket chain Tesco.
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Tesco Clubcard scheme operates in the United Kingdom, Ireland, Czech Republic, Slovakia, Hungary and several other countries.
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In January 1995, Frank Riolfo, a former lance-corporal of the Royal Army Medical Corps, blackmailed Tesco Clubcard, forcing the introduction of the previously trialled discount card.
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Tesco Clubcard specified that the cards were to contain magnetic strips, allowing them to function secretly as ATM cash withdrawal cards.
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Tesco Clubcard was launched nationally with a Direct Marketing campaign by Evans Hunt Scott, Terry Hunt's advertising agency.
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The loyalty card scheme was not discontinued, with Tesco Clubcard already planning to roll out the trial before the incident.
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However, the effect that Tesco Clubcard had on Sainsbury's sales led to the reversal of that decision, with the launch of the Sainsbury's Reward Card in June 1996.
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Tesco Clubcard scheme was introduced into the Republic of Ireland almost immediately after Tesco's acquisition of Power Supermarkets Limited, and operates in similar fashion.
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In 2007, Tesco Clubcard was first introduced in all Tesco Extra stores in Malaysia and later in all store formats.
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Tesco Clubcard scheme was introduced into Polish Tesco Stores in 2008, and Slovakia at the end of 2009.
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Tesco Clubcard was launched in the Czech Republic and Hungary in 2010.
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For shopping at Tesco Clubcard they receive one point for every £1 they spend, but for most other services, including fuel, one point is awarded for every £2 spent.
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Tesco Clubcard announced in February 2013 that it will be launching its own TV and film on demand service.
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Tesco Clubcard Fuel Save meant that customers could each month earn up to 20p off every litre of fuel.
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Tesco Clubcard says this helps them pick vouchers that are relevant to the holder and to monitor trends to help product availability.
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On 10 July 2017, Tesco released the Clubcard application on the Google Play store.
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