14 Facts About Esso

1.

Esso adopted the name "Esso", to which the other Standard Oil companies would later object.

FactSnippet No. 1,398,833
2.

In 1972, the name Esso was largely replaced in the U S by the Exxon brand after the Standard Oil of New Jersey bought Humble Oil, while the Esso name remained widely used elsewhere.

FactSnippet No. 1,398,834
3.

The name Esso is the phonetic pronunciation of the initials 'S' and 'O' in the name Standard Oil.

FactSnippet No. 1,398,835
4.

Esso ranked 31st among American corporations in the value of World War II production contracts.

FactSnippet No. 1,398,836
5.

The Esso name did return to minor station signage at both Exxon and Mobil stations, which had the effect of ExxonMobil de facto claiming the Standard trademark in Colorado, Kentucky, Montana, North Dakota, Oklahoma and Wyoming as Chevron withdrew from Kentucky in 2010 and BP gradually withdrew sales from the other states.

FactSnippet No. 1,398,837
6.

Esso Blue was the brand name of Esso's paraffin oil for domestic heaters in countries such as the United Kingdom.

FactSnippet No. 1,398,838
7.

Esso traded in Northern Ireland up until the early 2000s.

FactSnippet No. 1,398,839
8.

In Canada, the Esso brand is used on stations supplied by Imperial Oil, which is 69.

FactSnippet No. 1,398,840
9.

Esso provides aviation fuel services at 80 airport locations in Canada .

FactSnippet No. 1,398,841
10.

Esso is ExxonMobil's primary gasoline brand worldwide except in Australia, Guam, Mexico, Nigeria, and New Zealand, where the Mobil brand is used exclusively.

FactSnippet No. 1,398,842
11.

Esso spent hundreds of millions of dollars on a brand awareness campaign built around the simple and alliterative theme Put a Tiger in Your Tank, which was invented by Emery Smith in 1959.

FactSnippet No. 1,398,843
12.

The Esso brand was used in McLaren Formula One cars along with Mobil from 2014 despite Esso actually partnering and supplying fuels for McLaren team from 2015 to 2016 seasons, as well as Exxon from 2015 in United States Grand Prix only, as they are currently ExxonMobil brands after the merger.

FactSnippet No. 1,398,844
13.

Esso is a racing fuel supplier for Corvette Racing .

FactSnippet No. 1,398,845
14.

Since 1996 Esso currently supplying fuels for all Porsche Mobil 1 Supercup entrants under Mobil brand as ExxonMobil increased its fuel partnership role with Porsche Mobil 1 Supercup as Esso since the 2015 season.

FactSnippet No. 1,398,846