14 Facts About Esso


Esso adopted the name "Esso", to which the other Standard Oil companies would later object.

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In 1972, the name Esso was largely replaced in the U S by the Exxon brand after the Standard Oil of New Jersey bought Humble Oil, while the Esso name remained widely used elsewhere.

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The name Esso is the phonetic pronunciation of the initials 'S' and 'O' in the name Standard Oil.

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Esso ranked 31st among American corporations in the value of World War II production contracts.

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The Esso name did return to minor station signage at both Exxon and Mobil stations, which had the effect of ExxonMobil de facto claiming the Standard trademark in Colorado, Kentucky, Montana, North Dakota, Oklahoma and Wyoming as Chevron withdrew from Kentucky in 2010 and BP gradually withdrew sales from the other states.

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Esso Blue was the brand name of Esso's paraffin oil for domestic heaters in countries such as the United Kingdom.

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Esso traded in Northern Ireland up until the early 2000s.

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In Canada, the Esso brand is used on stations supplied by Imperial Oil, which is 69.

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Esso provides aviation fuel services at 80 airport locations in Canada .

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Esso is ExxonMobil's primary gasoline brand worldwide except in Australia, Guam, Mexico, Nigeria, and New Zealand, where the Mobil brand is used exclusively.

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Esso spent hundreds of millions of dollars on a brand awareness campaign built around the simple and alliterative theme Put a Tiger in Your Tank, which was invented by Emery Smith in 1959.

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The Esso brand was used in McLaren Formula One cars along with Mobil from 2014 despite Esso actually partnering and supplying fuels for McLaren team from 2015 to 2016 seasons, as well as Exxon from 2015 in United States Grand Prix only, as they are currently ExxonMobil brands after the merger.

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Esso is a racing fuel supplier for Corvette Racing .

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Since 1996 Esso currently supplying fuels for all Porsche Mobil 1 Supercup entrants under Mobil brand as ExxonMobil increased its fuel partnership role with Porsche Mobil 1 Supercup as Esso since the 2015 season.

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