37 Facts About Deliveroo

Deliveroo is a British online food delivery company founded by Will Shu and Greg Orlowski in 2013 in London, England.

Deliveroo HOP operates from delivery- only grocery stores run by Deliveroo, working in partnership with existing grocers.

Deliveroo provides delivery and technology for on-demand grocery to major UK retailers.

Deliveroo, headquartered in London, was founded in 2013 by Will Shu and Greg Orlowski.

Deliveroo makes revenue by charging restaurants a commission fee, as well as by charging customers a per-order fee.

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In 2022, Deliveroo launched an advertising platform tenabling businesses to promote products across its app.

In November 2017, Deliveroo introduced Deliveroo Plus, a subscription service which gives customers in the UK unlimited free delivery.

On 16 November 2016, it became known that the brewing company Heineken International had closed a deal for Deliveroo to deliver the latter's beers and ciders, initially across 15 sites in London, Bath and Cardiff.

In January 2017, Deliveroo announced plans to create 300 tech jobs in the UK when it opened its new head office in London later in 2017.

Deliveroo uses its data to identify areas where customer demand for certain cuisines is high and predicts which restaurants are likely to succeed there.

Deliveroo received Fastest Rising Startup of the Year and the Europas Grand Prix award.

In September 2021, it was announced that Deliveroo was taking its first step into “rapid” grocery deliveries by opening its own “dark store” in London in partnership with supermarket chain Wm Morrisons.

The new service "Deliveroo HOP" is designed to serve residents i within 10 to 15 minutes.

Since 2021, Deliveroo has struck partnerships with major grocery partners including Morrisons, Waitrose, Co-op, Sainbury's, SPA, Asda and Wholefoods in the UK; and in international markets with Esselunga in Italy, Auchan in France and ParknShop in Hong Kong.

In December 2017, a study by macroeconomic consultancy Capital Economics revealed that Deliveroo had helped create 7,200 jobs across the restaurant sector since it launched in 2013.

The report found that Deliveroo had helped add £372 million in value to the UK economy in the same 12-month period, a figure which Capital Economics projects to rise to £1.

Deliveroo has made public its goal to build a leading market positions in every market in which it operates.

In January 2015, Roofoods Ltd, doing business as Deliveroo, received $25 million in series B funding led by Accel with participation from Index Ventures, Hummingbird Ventures and Hoxton Ventures at an estimated valuation of $100 million.

Deliveroo was the first in the on-demand economy to break ranks and ask for changes in legislation to enable it to offer self-employed riders more benefits.

Deliveroo argued that current employment legislation means companies in the on-demand economy are forced to choose between offering riders flexible work and benefits.

Deliveroo suggested that the Government either allow companies to offer entitlements to self-employed people or create a new category of employment in which benefits are calculated on the services they deliver instead of how many hours they work.

Deliveroo hired 50 new staff across the country who have a focus on rider safety.

In December 2017, Deliveroo announced that its riders would have access to the first ever insurance scheme for food delivery riders in the UK on-demand economy.

On 12 August 2019, Deliveroo sent an email to German customers stating their decision to leave the German market and indicating that all services would stop from 16 August.

In Taiwan, Deliveroo relied on contractors, according to an investigation by the Ministry of Labor.

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Therefore, Deliveroo agreed to suspend work for riders when the government suspends work for those with employee status due to natural disasters.

Deliveroo said the law was not the determining factor in its withdrawal from Spain, but it had hastened it.

In November 2016, Management Today argued that Deliveroo has become 'one of the best' in the food delivery sector 'thanks to its USP of providing a network of dedicated couriers and an ordering platform, making it easy for restaurants which wouldn't otherwise offer delivery, to do so.

David Cobb, lead partner for the Deloitte UK Technology Fast 50 programme, commented: 'The achievements of this year's winner are truly remarkable: Deliveroo is the fastest-growing technology company in the history of the competition.

Deliveroo welcomed the decision as a 'victory for riders [who] value the flexibility that self-employment provides'.

In 2017 and 2018, Dutch online consumer affairs journalist Tim Hofman investigated Deliveroo undercover, asserting that the company forced its delivery staff to declare themselves self-employed rather than being employees of the company, which would give them rights to benefits such as sick pay.

In May 2017, Deliveroo workers protested working conditions in Berlin, Germany.

In January 2018, Deliveroo riders went on strike in Belgium and the Netherlands.

In June 2021, Deliveroo won a court case against the IWGB, which concerned the company's classification of its couriers.

Deliveroo would have to publish the court decision on its French home page for a month.

In July 2020, Deliveroo partnered with the NSPCC to train couriers to spot and report signs of child abuse.

In May 2021, Deliveroo announced a partnership with some grocery partners to distribute one million meals to those in need in the UK.