81 Facts About Development communication

Development communication refers to the use of communication to facilitate social development.

Development communication engages stakeholders and policy makers, establishes conducive environments, assesses risks and opportunities and promotes information exchange to create positive social change via sustainable development.

Development communication techniques include information dissemination and education, behavior change, social marketing, social mobilization, media advocacy, communication for social change, and community participation.

Nora C Quebral expanded the definition, calling it "the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic state of economic growth that makes possible greater social equality and the larger fulfillment of the human potential".

Nora Cruz-Quebral, PhD, in the lecture she delivered for an Honorary Doctorate at the London School of Economics, University of London in December 2011, clearly accounted that the Development Communication was first articulated on 10 December 1971 at the University of the Philippines in Los Banos.

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The second issue is addressed by suggesting that Development communication is to be viewed as part of a social interaction theory in which Development communication is treated as a process which unveils and transforms reality in the exchange of information among persons.

Practice of development communication began in the 1940s, but widespread application came about after World War II.

Various schools of development communication arose in response to challenges and opportunities in individual countries.

Bretton Woods school of development communication paralleled the economic strategies outlined in the Marshall Plan, the Bretton Woods system and of the World Bank and the International Monetary Fund in 1944.

Latin American school of development communication predates the Bretton Woods school, emerging in the 1940s with the efforts of Colombia's Radio Sutatenza and Bolivia's Radios Mineras.

African school of development communication sprang from the continent's post-colonial and communist movements in the late 1960s and early 1970s.

In 1994, the FAO project "Communication for Development in Southern Africa" was a pioneer in supporting and enhancing development projects and programs through the use of participatory communication.

The FAO project, placed under SADC, developed an innovative methodology known as Participatory Rural Communication Appraisal, which combined participatory tools and techniques with a strong Development communication focus needed to enhance projects results and sustainability.

Evolution of the participatory development communication school involved collaboration between First World and Third World development communication organizations.

Development communication policy covers formal and informal processes where interests are defined, expressed and negotiated by actors with different levels of power and with the goal of influencing policy decisions.

Development communication is intended to build consensus and facilitate knowledge sharing to achieve positive change in development initiatives.

Development communication is a response to historic, social and economic factors that limit access to information and citizen participation.

Keune and Sinha claim that community involvement in development communication policy is important, as they are the "ultimate and perhaps the most important beneficiaries of development communication policies and planning".

Development communication attributed this to the absence in communication policy debates of a political economy discourse.

For instance, Development communication media are critical in creating awareness, generating public interest and demand, and placing the issue on the public agenda and building social support.

Development communication policy science is a thriving and a contemporary field in social sciences.

Development communication added that development communication and the policy sciences, although different in scope, stem from the same rationale: the need for actively applying knowledge from the principles of social sciences in solving large-scale societal problems under conditions of social change.

Separately, development communication is a purposive, pragmatic, and value-laden development intervention while the policy sciences are the scientific study of policies and policy-making for the social good.

Since policy is the pursuit of goals and the effect they have on the action; and development communication aims to facilitate social change, the two processes are represented as a sequence of stages in the development, beginning with the thought and the intention, moving through action brought about by communication, and ending with the solution.

When policy sciences and development communication have been firmly established in an organization or community, the instruments of policy analysis will provide "unprecedented versatility and effectiveness".

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The main scope and functions of development communication are not exclusively about communicating information and messages, but it involves engaging stakeholders and assessing the situation.

The science of Development communication is a research-driven consultative process involving planning, design and implementation of strategic interventions.

The artistic side of Development communication involves designing creative messages and products, and identifying effective interpersonal, group and mass-media channels based on the sound knowledge of the participants we seek to reach.

Communication for Development is a social process based on dialogue using a broad range of tools and methods.

In essence, development communication is the sharing of knowledge aimed at reaching a consensus for action that takes into account the interests, needs and capacities of all concerned.

In choosing among policy principles, Picard and Pickard assert that policymakers should optimally be concerned about effects of policy on all stakeholders, giving primacy to fundamental Development communication needs of society and seeking to balance social and economic benefit.

Development communication observed that many of the world's contemporary wars – in Rwanda, Basque, Bosnia, Kosovo, Chechnya, Afghanistan, Aceh, East Timor—are not being waged by national political struggles "but by cultures".

Navigating these challenges by offering insights and suggestions and new tools such as the rapid increase in the use of new and social media contrasted with the opportunities and risks it poses for development communication is helpful for various stakeholders such as policy makers.

In other words, communication has become an integral component in the world of development.

Furthermore, Development communication organizations are now focusing on the science of evidence uptake and knowledge management to synthesize project findings into user-friendly formats so that they are widely read with interest by various stakeholders.

Coyle, in his article "Theory of Development Communication", articulates that people have options to change their ways of life through communication.

People improve their lives and ways of thinking through Development communication, sharing their perspectives and understanding what is going on in their surroundings.

Development communication encompasses economic benefits, health improvement, education and other transformative agents.

Development communication adds that the dimensions of communication policies as well as communication planning encompass the communication system, its components and structures; the functions of the system; the "clients" or audience using the system; the types of information carried by the system and its components; the values and qualities of the information content; and a variety of considerations about the system, its functions, audience, types of information and qualities.

Sommerland underlines that Development communication policies are not the ends and they provide a framework for action.

Development communication makes a reference to what a UNESCO expert group has said that behind these policies is strategic planning.

Sommerland supports some claims of Lee that Development communication policies are either embedded or implied in the existing policies of a nation.

Development communication practitioners are well-equipped when it comes to understanding social phenomena which can aid in the intelligence function of policy scientists.

Development communication's process is akin to policy science as both recognizes the context or the environment where humans socially interact.

The thrusts and goals of Development communication can be sustainable if it is backed by certain policies.

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Noticeably, everything that was mentioned in the explanation of the definition of development communication has something to do with goals, progress, theory, research, problem identification, and practices.

In terms of policy sciences, development communication Ramirez adds, can broaden the policy dialogue by providing the two-way flow of information and opinion required for development as a nation.

Strategic Development communication "aims at the innovative and sustainable change of practices, behaviors and lifestyles, guides Development communication processes and media interventions within and among social groups".

Early scholars of development communication did not explicitly address the role of gender in their discussions of media and modernity.

The results highlight that Development communication plays a much larger role in shaping demographic processes.

Process approach deals directly with the Development communication planning process which deals to the theories within the planning process that asserts that planning is the application of theory on how and why they are used.

Communication for Development aims at upholding change in people's attitudes and behavior so as to increase their participation in the development process.

Systems approach in Development communication planning deals on how to establish new systems within organizations.

In recent years, international-funding agencies such as the World Bank and the Asian Development communication Bank has recognised the potential of EIA as an opportunity for dialogue between and among project stakeholders.

Development communication defines Transformational as transfer of meanings to achieve emotional connection.

Indeed, the consideration of environmental Development communication in developing policy to handle the enduring distresses act as catalyst for policy makers to unravel protuberant concern.

Therefore, policy creation in fostering environmental Development communication is vital as it has significantly contributed to the totality growth of economy and serve as a platform to raise key questions that positively helpful in decision making.

However, the requirement in developing "environmental communication instrument" is essential to lay the foundation for the framework to understand the environmental communication policy science in stimulating for development into top-down stream from national level.

Communication in the environmental sector that is primarily formally regulated by access to information and participation legal acts, has great potential, if an immense variety of well-developed and continuously emerging new environmental communication forms represented by different sectors and target groups, are utilized for the common goal of sustainable development.

The framework that Flor presented is best described as "the Development communication revolution contributes to the quantity of information generated thus, information explosion happens".

Development communication believes that in order to have genuine development, that desire to improve and uplift their lives must come from the grassroots level; it must come from the people.

Development communication empowers the people to believe in themselves that they can do something in order to alleviate their standard of living.

Instant Development communication between two persons situated at opposite sides of the globe is a common occurrence.

Development communication can serve as a tool to ensure the country's visions are aligned, a step towards creating such proper conditions.

Information and Development communication technologies are shaping many aspects of the world's economies, governments and societies.

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Development communication further emphasized that "the divide is further aggravated by domineering system between the haves and the have-nots".

Since its early inception, development communication has been widely utilized by many regions of the world owing its strategic direction of alleviating the lives of the poor by extending knowledge and information to a number of projects and programs intended to create a sustainable life.

Risk Development communication originated in the United States where environmental clean-up efforts were implemented through legislation.

Risk Development communication includes management decision risks, implementation risks and risks related to existing environmental, health, political, or social circumstances.

Development communication education, being the youngest field or discipline, has two distinct emphases: sustainable development and global citizenship.

From time immemorial, effective internal organizational Development communication which reduces uncertainties and increases productivity in the workplace has been the common goal of many organizations worldwide.

Roots of participatory approaches in development communication according to Yoon can be found in the early years of the 1970s when many people in the development community began to question the top-down approach of development dominant in the 1950s and 60s which targeted the economic growth of countries as its main goal.

Development communication according to Yoon was "thought to be triggered by the wide-scale diffusion and adoption of modern technologies".

Yoon articulates that in community radios, the people "produced and voiced the programs which were focused on local issues which were the most current and important making way for participatory Development communication to be practiced at both the community or village level and at the broader regional or sub-regional level".

Development communication stresses that "participatory communication gives the local community a right to freely share or exchange information and to reach a consensus on what they want to do or to be done and how to do it".

Second, both policy sciences and development communication believe that, at times, power and corrupt practices in the government have the potential to undermine reasoned logic.

The third characteristic that policy sciences and development communication share is to heed action for policies to take effect.

Fernandez and Shaw posited that open and engaging Development communication is necessary so that the youths become more involved in disaster management and risk reduction efforts in their communities.

Development communication implied that educating policymakers about C4D will increase donor investments in pilot C4D projects, a strengthening of agricultural extension systems, and success of poverty-reduction programs.

Development communication has held numerous corporate board positions for start-up companies and guided new social venture partnerships.

Development communication has served as a visiting professor and international speaker and presenter on social justice, women's issues and education.