20 Facts About Eagle Boys

Eagle Boys was founded in Albury, New South Wales, by businessman Tom Potter in 1987.

Eagle Boys set up in New Zealand in 1996 when Stallone's Pizza owner Gavin Cook agreed to merge with Eagle Boys to provide an established base in the South Island.

Rapid expansion saw the Eagle Boys chain grow to 54 national outlets in the country by early April 2000.

Eagle Boys retained some shares in the company, and worked in a consultancy role advising the chain on operations for 12 months.

In late 2007, Eagle Boys began trialing an online ordering system and announced plans to enable customers to order online from all of its stores by February 2008.

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In July 2008, Eagle Boys entered into a deal to acquire the Pizza Haven chain across Australia.

The deal saw Eagle Boys move into Sydney and South Australia for the first time.

Between July 2008 and June 2009, Eagle Boys opened 56 stores—the fastest growth the chain had experienced in its history.

In February 2010, Eagle Boys was named in BRW magazine's "Fast Franchise" list for the first time.

Eagle Boys had been in the role since NBC Capital acquired a majority stake in 2007.

In May 2015, Eagle Boys announced it was aiming to expand with a plan for 50 outlets in India by the end of 2015.

Eagle Boys appointed Nick Vincent as the new CEO in October 2015, replacing Bruce Scott.

On 15 July 2016, Eagle Boys Pizza appointed administrators to identify restructuring options ahead of a potential sale of the business.

Eagle Boys announced that trade would continue as normal at franchisee-operated outlets during the administration, and franchisees were told their fees were due as normal.

In 1992, Eagle Boys registered its "pink glow"—the pink look of its logo— with IP Australia, the Australian Government intellectual property office.

In 2007, Eagle Boys launched the "Vote 1 Full Size Large Pizza" campaign bringing to task its competitors for selling smaller pizzas.

Later in the year, Eagle Boys launched another campaign comparing its pizzas to those of its competitors, this time built around the "blind taste test" which found almost half of test subjects preferred Eagle Boys pizzas to those of pizzas from Domino's and Pizza Hut combined.

Eagle Boys introduced a "happy bell" to ring when customers were having a good time—aiming for a happier feeling for the in-store experience.

The campaign was rolled out in stages, beginning in Far North Queensland, a decision an Eagle Boys spokesperson said was designed to pay homage to the chain's regional heritage.

In March 2016, Eagle Boys launched a trial of "Virtual Drivethru" at several of their stores in the Townsville area.