27 Facts About Gatorade

Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks.

Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries.

Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2000.

Gatorade was created in 1965, by a team of scientists at the University of Florida College of Medicine, including Robert Cade, Dana Shires, Harry James Free, and Alejandro de Quesada.

In 1990, Gatorade introduced Gatorade Light, a lower-calorie version sweetened with saccharin.

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Worldwide development of Gatorade continued into the 2000s, including expansion into India in 2004, and the United Kingdom and Ireland in 2008.

In 2011, Gatorade was re-introduced to New Zealand by Bluebird Foods, a PepsiCo subsidiary in New Zealand.

In September 2022, Gatorade introduced Fast Twitch, its first caffeinated energy drink that had 200 milligrams of caffeine, electrolytes, and B vitamins but contained no sugar or carbonation.

Gatorade said it was designed to be taken in before a regular beverage consumed for hydration.

In January 1997 Gatorade launched a new sub-line called Gatorade Frost with the intent of broadening the brand's appeal beyond traditional team competitive sports.

Flavors in the Frost line were the first from Gatorade to divert from fruit names; it was described as consisting of "light-tasting fruit-flavor blends".

In 2001, Gatorade introduced the Gatorade Performance Series, a special line of sports nutrition products.

Gatorade Tiger was a Gatorade Thirst Quencher sports drink formed as the result of a sponsorship arrangement with Tiger Woods.

Also in 2010, Gatorade introduced the G Natural Gatorade line which is made with "natural flavors and ingredients", specifically sweetened with Stevia and sold in Whole Foods grocery stores within the United States.

In March 2021, Gatorade released Gx Sweat patch, which measures a user's sweat and hydration.

Original Gatorade is based on oral rehydration therapy, a mixture of salt, sugar, and water, with the citrus-based flavoring and added food coloring.

Presence of calories, sugar, and sodium in Gatorade products has drawn attention from public school constituents, who have raised question over whether the sale of Gatorade beverages should be permitted in such schools.

In January 2013, the Gatorade manufacturer agreed to remove brominated vegetable oil from its Gatorade products in the USA amidst health concerns.

Gatorade's owners sued to acquire rights to these new products, but they never made them available publicly.

Gatorade claimed that its research found that TQ2 was not an improvement over the original Gatorade formula.

Gatorade accused Quaker and Gatorade of stifling the publication of the research behind TQ2.

Gatorade continues to sponsor the American College of Sports Medicine, though the exact amount it pays is not public.

Early Gatorade advertisements claimed that the drink moved through the body 12 times faster than water.

Gatorade is the official sports drink of the NFL, MLB, NBA, WNBA, USA Basketball, NHL, Association of Volleyball Professionals, Indian Super League, High School Sports Teams, NASCAR, and other professional and collegiate athletic organizations, providing supplies of the drinks to sponsored teams in some cases.

In more recent years, the Gatorade brand has continued to employ professional sports athletes in the promotion of its products.

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In November 2021, Gatorade signed UConn basketball superstar Paige Bueckers, making her the company's first college endorser since the NCAA allowed athletes at its member schools to receive compensation for product endorsements.

Two studies have suggested that Gatorade is at least as effective in treating dehydration as oral rehydration therapies for adults or Pedialyte for children between the ages of 5 and 12.