Gumtree was founded in March 2000 by Michael Pennington and Simon Crookall as a local London classified ads and community site, designed to connect Australians, New Zealanders and South Africans who were either planning to move, or had just arrived in the city, and needed help getting started with accommodation, employment and meeting new people.
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In May 2005, Gumtree was acquired by eBays classifieds group for an undisclosed sum; however, eBay disclosed that it paid a collective $81.
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At the time of the acquisition, Gumtree was available in multiple cities in United Kingdom, Poland, France, Canada, Australia, Ireland, New Zealand, South Africa and Hong Kong.
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On 7 January 2016, Gumtree's re-branding, including updated logo was published on their website and respective apps.
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Gumtree uses social media to communicate news and information about the brand as well as launch competitions and promotions.
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In 2013, Gumtree extended bulk classifieds listings accounts to car dealers.
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In 2010, Gumtree launched its Gumtree Media website to publicize its services to potential business clients.
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In 2018, Gumtree introduced a ratings system, for buyers and sellers, and launched a Keep Gumtree Real campaign "which aims to improve the user experience by encouraging trust and responsibility".
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In June 2013 an advert was posted on Gumtree offering a rent-free accommodation to a lodger who would be prepared to dress and act like a walrus.
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