Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices.
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10 Facts About Hitwise
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Hitwise provides marketers with online insights to help them understand, track and grow market share.
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Hitwise enables users to not only understand how traffic moves between websites and industries, but who the audiences are behind that traffic.
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Hitwise can identify who these audiences are, both on and offline, to provide a complete 360 real time view of the consumer.
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Hitwise helps companies optimize marketing efforts and improve the effectiveness of search, display, affiliate, mobile, email and social-media marketing campaigns.
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In 2006 Hitwise was valued at £180m and was acquired by Experian for $240m on 19 April 2007.
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In 2015 Hitwise was acquired by Digital marketing company, Connexity, in a combined worth $47 Million on 14 December 2015.
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Hitwise was founded in 1997 in Melbourne by Adrian Giles and Andrew Barlow.
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In 2001 Hitwise launched in New Zealand, Hong Kong, United Kingdom and Singapore.
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10.
In 2006 Hitwise purchased HitDynamics, a bid management and web analytics platform.
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